When it is about inbound marketing, SEO is the top priority for most Digital marketers — as much as 61%.
Today, it’s important for any business to grow online and SEO is the most essential for your business to grow online.
Everyone who is worried about extending their online presence is doing that.
And, if you are not doing that you are making a BIG mistake.
Good SEO means, improved sales, enhanced sale, quality traffic, real audience, better revenue generation & much more.
The question then is how to get started?
We start it with an SEO audit.
SEO audit is about how your site is currently performing. Find out the site’s current ranking, and what can be done to improve it.
But, before we dive deeper, we need to discover the fundamentals of SEO audit.
What SEO audit exactly is?
Every day, Google is updating how it’s handling and working with content everyone is just floating over the internet.
It is all about the content that is relevant to the target audience in a subtle and legitimate way.
There have been new sets of guidelines, new announcements to work with. Gone are the days when multiple pages, keyword stuffing & use different ways to drive traffic.
There have been dramatic changes with which factors & criteria work with ranking your site.
Today, most people are browsing the internet on their phones and it takes an hour to make sure that your website is mobile-friendly.
Google, Yahoo, Bing, and other search engines will crawl through your websites to check if your site is updated keeping in mind the different ranking factors.
Every part of the website will be crawled by search engines if the site is offering legitimate content or not. Search engines also check if the site’s speed is good or not?
Based on the crawling, the search engines will rank each of these pages, which indicates ranking for each page based on where it is found when searched for related keywords.
But, one thing has to be kept in mind — SEO is constantly changing.
Search engines use different algorithms, and these algorithms keep changing with new updates.
But, in addition to that, you need to focus on a lot of other things.
The content might need to be updated, there may be some horribly broken links, which must be blocking traffic that needs to be fixed.
To keep up with the health of your website, you need to do SEO audits regularly.
There have to be mini-monthly audits to keep up with the changing technology & algorithms.
You can conduct mini audits monthly & full SEO audits quarterly.
So, it is important to understand what are the important aspects of SEO audit. Here we go:
Important elements of an SEO audit:
- Removing Low-quality Pages
- Fixing Broken Links
- Is your site Mobile Friendly?
- Check the quality of content
- Check Page Speed
Let’s find out in detail how we can do an SEO audit and fix everything up to get your site ranked on the first page of the SERP. Here we go:
- Removing Low-quality Pages
When we talk about SEO audit, it does not mean just about finding out the errors, but it is also about fixing up these errors.
The best place to start with is removing the low-quality pages that are not adding up any value to either read or to the website.
So, how can you fix those non-productive low-quality pages? Just log in to your Google Analytics and follow the following steps:
‘Behavior >Site Content > All Pages
Go through the list of these broken pages, which has low user retention time, and a high bounce rate. These are called low-quality pages because people are not interested in reading through these pages, and they are not even coming back.
You can fix these pages in two ways:
- Remove these pages.
- Create content that adds value.
2. Fixing Broken Links.
Broken Links are the biggest roadblock for the success of your on-page SEO.
If you have to work to find and get these removed these broken links or remove them with valid links.
Login to your Google Search Console and follow the steps:
Index > coverage
If you see any links here that return a 404 error code. When you get a list of these error pages just remove these links or you may also set up a 301 redirect.
3. Is your site Mobile Friendly?
Today, a mobile-first index is what Google runs on, which is about Google’s strict policies to check whether a site runs high on mobile or not?
Google makes sure whether your website ranks high on mobile.
So, another important thing is to make sure that your website is mobile-friendly. Just get a ‘Google Mobile Friendly Check‘ check done.
Check your website URL whether it works well for your smartphone or not. Look into where the errors are coming from and fix them up.
4. Check the quality of content.
As they say, “content is the king”, you have to make sure that the content on your site is up to the mark & qualitative for readers to be interested in reading it.
Not only for the readers, but Google also prefers sites that contain quality content.
No matter if there is less content, but it has to make sense to Google and to the audience.
Google wants content that is original & authoritative.
Just focus on creating qualitative content. Focus on knowledge, creativity, & and most importantly answer the question your audience is seeking.
Take reference from other sites, what they are writing, how they are writing. Start including stats, case studies, and tips in your content.
Other than that take care of the following points:
- There have to be no grammatical errors.
- The content must be written in a non-complicated language.
5. Check Page Speed.
Page loading speed is one of the most important aspects of SEO audit. Google considers your website page speed very seriously.
So, it is very important that the sites load faster or the user will never view the pages, and they will bounce back.
A good site speed makes sure that it gives great user experience impacting your website’s organic speed positively.
Here are other important aspects of SEO Audit:
6. Improve On-page SEO
7. Remove Duplicate Content,
8. Make sure Google indexes only one version of your website.
9. Check for any content gap
10. Analyze backlinks
11. Remove duplicate title tags
12. Install SSL certificate
13. Look for crawl errors
14. Make sure there aren’t duplicate content
15. Avoid Keyword Cannibalization.
So, these are important aspects of an SEO audit. Ticking off your SEO audit checklist will make sure your website is optimized for SEO. It will help you rank high on SERP.
Make sure that you find & fix all the issues listed in the post. It will help your business grow for sure.
With every single post, our constant aim has been to guide you through an improved, authentic & valuable online presence that Google likes.
In the same vein, AdMedia, in addition to organic linking, also caters to its clients with a multitude of digital marketing services. With our proven services, we bring Brand Safe quality Traffic for Performance Marketers.