Product Feed Management – Why Do You Need It For Your Business?

Managing and selling your products on different platforms can get complicated. Every week, and with every additional product, it can even become time-consuming. Handling it manually is something you do not want to look forward to! 

If this sounds like a familiar scenario, why are you struggling alone? You can easily add feed management to your marketing repertoire to solve all the complexities. Read on as AdMedia takes you on a journey to familiarize you with product feed management and tools that can help you manage them better. 

AdMedia strongly believes in and recommends product feed management for businesses worldwide. We only hope you will agree with these points once you read more! It is truly an essential asset that could determine the future of your eCommerce business. 

And for those of you who are struggling with setting up their eCommerce business website, this one’s for you: Top 3 Mindful Ways To Design Your E-commerce Business Website. 

What do you mean by product feed management? 

Product feed management, also known as data feed management, is distributing and optimizing your product data feed. In simpler terminologies, product feed management is like getting your data feed in a better shape than before and uploading them to different marketplaces and channels on the internet. These marketplaces and channels include Facebook, Amazon, Google Shopping, Bing, etc. Your product data feed is uploaded in a way required by the respective channel/marketplace, with all the necessary information. 

Therefore, a product feed is a digital file that consists of the entire overview of all kinds of products and items that need to be advertised online by a business. These feeds are used across multiple business sectors and industries because of their diversity and ease of use. 

All of the information about the products can be easily collected in a data feed, just the way people look for random information on the internet. These data feeds come in XML, CSV, or text file formats. 

So, suppose your eCommerce business is on platforms like Magento, WooCommerce, or Shopify. In that case, all you need to do is extract your data files from the system, and you are done. The files extracted are your product feed. 

Confused about which platform to choose for your business? Learn How To Choose The Right eCommerce Platform For Business

What information is a part of the product feed? 

Now that we have a clear understanding of what product feeds are let’s understand the kind of information that is a part of a product feed. Your product feed can include information concerning your products and their characteristics. 

Here are some things you will come across in your product feed: 

  1. Title or name of the product 
  2. The description of the product tells you exactly what it is. 
  3. The price of the product. 
  4. The category/department of the product 
  5. Information about the product’s availability, whether it is in stock or not? 
  6. Information about the product quantity
  7. Information about its key features 
  8. Information about its attributes like its color, size, material, etc. 

So, why exactly should you manage your product feed? 

One of the most important questions we often forget to ask! Why is it necessary to manage your product feed? Once you start advertising your products through any third party, including any comparison site, marketplace, or affiliate network, you will understand the significance of product feed management. 

All these networks/channels or marketplaces need your product information in a specified format which usually does not match your original data file’s format. Once you start exporting your product catalog to different channels, you will realize that you are now suddenly bombarded with yet another responsibility to convert your product feed into other formats, as per the channel/marketplace you choose. 

Meeting different requirements can be overwhelming, especially when you have other important things to worry about. This gets even more complicated when you look to advertise your products on different channels simultaneously. This is where product feed management comes to your rescue! 

Product feed management works across all kinds of channels and platforms. Check out The Best eCommerce Platforms For Businesses

How do you manage your product feed efficiently? 

To manage your product feed efficiently, you will require the help of AdMedia’s Shopping/Product Feed Management services. Product feed management services can improve the overall quality of your feed data sources while simultaneously ensuring that every requirement of your desired channel or platform is met. 

Manage Product Feed With AdMedia 

Your product feed always needs to stay updated. Therefore, it needs constant attention. The optimization and maintenance of product feeds can become easily time-consuming, especially when managing an eCommerce business with thousands and thousands of products. It is practically impossible! 

Therefore, using AdMedia’s automated feed management services can ease this problem for you. It helps save a lot of time, so you can focus more on other creative and strategic aspects of managing your business.

Before we jump to understand how our services can help you, let’s first understand how you can Secure eCommerce Payments With AI.

AdMedia’s Product Feed Management Tool Features 

Specialized product feed management tools like AdMedia’s can help you download your product feed from your dedicated online store. After downloading, the tool will also help you monitor your feed constantly. This way, you can quickly identify and correct errors to ensure everything works smoothly and efficiently. 

An excellent product feed management system/tool comes with the ability to quickly adapt to all kinds of changes regarding your inventory. Therefore, it will efficiently add or remove products as required. 

A good feed management system ensures that your product feed will always be updated, which is also reflected in how advertisements are displayed. Other indicators denoting performance, like ROI, ROAS, increase in profits, and sales. 

Learn More Ways On How To Enhance The Conversion Rate Of Your Website? 

There might occur a situation where you will require the right amount of support. Experts at AdMedia will weigh in to ensure feed management services are easy to use and as intuitive as promised. 24/7 support is one of the best features you should definitely consider when opting for product feed management services. 

AdMedia Meets All These Requirements And Much More! 

AdMedia’s product feed management services are among the best in the industry. Not only does it help solve all kinds of problems presented above, but it offers you so much more! 

AdMedia offers an intuitive and unique set of services that assist you in creating effective shopping ads and help you keep your product feed up to date constantly! With only a few clicks, you can easily get XML product feeds created for your eCommerce businesses that are also 100% compatible with Google’s Merchant Center. 

AdMedia’s API is constantly connected to the Google Merchant Center, which means that even a slight change in the availability on the website shall be immediately updated in the feed. It will also be immediately updated in your Shopping Ads. It will only be a matter of a couple of seconds. Product feeds can also be created on other CMS eCommerce platforms like Magento or Shopify. 

Apart from all of this, you also get:

  • Full ability to create shopping ads for your unique campaigns 
  • Automated ad creation services 
  • Automated keyword generation 

Reach out to AdMedia today and see your eCommerce campaigns up and running in minutes! 


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