Respecting Anonymity

A recent Wall Street Journal article about the sophisticated algorithms on the cutting edge of online advertising has some consumers quite concerned. The article raises obvious issues related to online privacy, and should serve as a reminder to companies about setting boundaries when utilizing these technologies. There are potential legal problems involved with misusing the data obtained in order to passively discriminate against certain demographic groups, so it’s important to make sure that your business is using this valuable resource properly.Continue reading “Respecting Anonymity”

In-Text Advertising

On-line marketing is growing increasingly sophisticated with each passing day. One of the most innovative on-line marketing campaign strategies available today is in-line text advertising. The era of huge, annoying pop up ads is slowly fading and rightfully so. Computer users often employ pop up blocking software to keep these irritating ads from ruining their browsing experience and to ward off potential virus attacks.Continue reading “In-Text Advertising”

New Video feature on AdMedia

AdMedia Thank You Offers allow publishers/affiliates to monetize their Thank You page traffic. If your website requires action on the part of visitors, chances are you provide them with a Thank You page. This is a page that tells the user that their transaction has gone through.

Advertisers place high bids for Thank You page traffic, because it is so lucrative. Consumers pay close attention to the content provided on a Thank You page, because they want to insure that their transaction has gone through successfully. By incorporating AdMedia Thank You Offers onto your Thank You page, you are creating an additional revenue stream.Continue reading “New Video feature on AdMedia”

How to Earn Big Business: Invest in a Tradeshow

A tradeshow is a major investment. It takes a lot of money and time to put together a successful event. With the help of your staff, you could earn enough money from a tradeshow to trump what you make by cold calling.

Depending on the industry, there are numerous tradeshows to visit each year. I suggest doing a local tradeshow first to test the waters. Attending a tradeshow out of state requires shipping fees and travel expenses. To begin planning a tradeshow, look online for a full list of tradeshows in your area. Study the numbers.Continue reading “How to Earn Big Business: Invest in a Tradeshow”

The positive side of the Recession

It is often hard to look on the bright side, especially when your business is in the process of overcoming the worst recession since post WWII. However, there are many reasons that make right now a great time to be a small business owner.

Chris Anderson is Editor and Chief of Wired Magazine. In a recent interview he talks about how small businesses can benefit from the current economy. Here is a list of reasons why it is a great time to be a small business owner in America:Continue reading “The positive side of the Recession”

How to be an effective Sales WOMAN

Here at AdMedia, we know better than anyone else how important a sale is. We are also aware of the struggles women face in the sales profession. Here are a few tips to help your sales women succeed and earn your company more.

Men have dominated the Sales profession for, well forever. Now that more women graduate college than men, and now that more women join the professional working world every day, taking on the world of sales shouldn’t be an overwhelming challenge. Continue reading “How to be an effective Sales WOMAN”

Rich Media

What do you think about when you hear the term “Rich Media”? Is it a reference to how wealthy those in the media are? No, that’s not it at all. If you don’t know about Rich Media yet, take the time to read this post, and get familiar with it.

In the past ads were stagnant. Content was king, and words mattered. Advertising text is still important, but graphics and live action lead ad campaigns these days. Those cool graphics, moving images, and random sounds make up what we know refer to as “Rich Media”.Continue reading “Rich Media”

Taking advantage of Re-Targeting

I would like to take the time today to talk to you about your Re-Targeting campaign.

If you are thinking to yourself, “What Re-Targeting campaign,” then you are worse off than I thought. As an advertiser, or business owner, you cannot overlook the importance of Re-Targeting. Guys, consider how you approach dating. If you find a girl attractive, and the first thing you do is ask her on a date, she’s more than likely to say no.Continue reading “Taking advantage of Re-Targeting”

How to monetize “Thank You” pages

If you are an affiliate with quality traffic, there is another way to earn additional revenue.

Most affiliates provide some sort of “Thank You” page for consumers who participate in a type of action. That action could be signing up on the website, participating in a survey, or making a purchase.Continue reading “How to monetize “Thank You” pages”