Email Advertising Trends & Stats of 2020 You Must Know

Are you up with designing your Email advertising strategy? 

Before starting with designing your Email advertising strategy, knowing about the latest trends and stats will enhance the probability of creating a winning strategy. 

Marketing is all about keeping your plans & strategies updated with the latest industry trends & stats. Tweaking it according to your objectives & needs can only get you the results you are eyeing on. 

Over the last few years, online marketing has witnessed behemoth transitions and so has email marketing. 

One after other new development surprises you when you just had the perfect sigh of relief and felt like you have gotten a hang of the Email Marketing best practices. It’s an ever-evolving online marketing strategy.

For a better strategy & a better understanding of how you need to plan your marketing budget, you have adequate knowledge of the latest email marketing trends & stats. 

To help you with this, we thought of throwing light on Email advertising the latest trends & stats. We’ll explain how these stats will help you create a winning marketing plan in your budget. 

Let’s get started:

In our previous blog, we have discussed how email advertising can help your organization drive traffic & generate revenue even today. 

Latest Email advertising Trends & Stats:

With new & improved technologies like Instagram influencers, Facebook marketing, chatbots & more, you might be confused – is it good to invest your time & money in this old form of online advertising. 

Don’t worry! 

It is worth spending on creating your email marketing strategy and creating email campaigns for your valued customers. 

You are not sure about the results only because you have no idea about the stats. 

Let me tell you — for every $1 spent, email advertising gets you $38. This means Email advertising generates as much as 3,800% ROI, which is amazing to start with. 

Read about some more Email advertising stats that will surprisingly keep you ahead of your competitors. 

Email advertising Stats:

  • 3.9 billion world’s population uses email. (so there is a high probability that you’ll be noticed).
  • 46 percent of all emails are opened on mobile devices.
  • Of all the business professionals, 35% open their email on their mobile devices.
  • As many as 73% of millennials prefer to do all kinds of business communication via emails. 
  • Segmented email campaigns are capable of generating as much as 760% revenue. 
  • Every week, customers receive as many as 3-5 emails from almost 35% of marketers. 
  • According to as many as 80% of professionals who are into some kind of business say that email marketing enhances the customer retention rate. 
  • Per a survey, as many as 59% of customers revealed that email advertising campaigns can influence their purchasing decision if it looks convincing to them.
  • By 2023, email users throughout the world are going to increase to 4.3 billion. 
  • In 2019, it was reported that there are as many as 5.6 billion active email accounts. 
  • According to 31% of the B2B marketers, the most reliable way to generate leads is email newsletters. 

Let’s look separately into how email advertising campaigns are popular among consumers, mobile users & and what is an overall email marketing ROI.

Consumers are excited to see you in their inbox.

If you have the right kind of strategy, consumers are never annoyed by your email. They are, in fact, excited to see you in their mailbox. 

  • As much as 99% of users are actively using their email. 
  • Unlike general marketing emails, personalized emails produce a six times higher transactional rate. 
  • Segmented emails increase revenue to as much as 760%.
  • While only 20% of users like to follow brands using social media channels, 70% of the consumers find it easy to follow brands using email subscriptions. 
  • Before starting with their work, 58% of consumers will check their emails

Improved ROI with SMART Email Advertising.  

You get a handsome return on your investment when you are smartly creating your email campaigns. Here’s the proof:

  • Email marketing generates $32 ROI for every $1 spent on your campaign. 
  • According to expert analysis, email advertising campaigns enhance conversion rates more than search, direct traffic & social media. 
  • For 59% of online marketers, email marketing drives them higher ROI as compared to other marketing strategies. 
  • Offers through email marketing campaigns would make your consumers spend 138% on placing orders than through other offers.

Email advertising & Mobile Devices 

It has become more important than ever to create your marketing campaigns mobile-friendly than ever. 

  • Depending on your business and the industry, as many as 60% of the emails are opened on mobile devices. 
  • Of all the Gmail users 75% open email using their mobile devices.
  • It is highly likely that consumers (42.3%) will delete emails if it does not look optimized for mobile. 

The purpose of listing out these email marketing stats inculcate confidence in you while you are thinking about the best strategies to bring your product in front of your users. The stats listed above will, without an inch of doubt will help with devising your email advertising. Once you have all the knowledge of the stats, all you need to do is to find a company that provides email advertising services. At AdMedia, we give you an opportunity to send a Thank You email while they sign up for your newsletter. We help you take advantage of this valuable follow-up by including ads for different products & services. For more information keep following our AdMedia blog. 

Your Email Marketing Checklist: 7 Important Things to Know

In the digital marketing landscape, while there are plenty of new & improved tools & technologies that have evolved over the years, email marketing has not lost its significance. With the right kind of approach and by keeping the checklist prepared, you can generate millions of leads and convert them into prospects. 

But, there are certain things you need to take care of before hitting the “send” button. When you make silly mistakes, they bleed into your email campaign. Most digital marketing experts suggest sending test emails to review the entire thing and to press the send button only after you are sure about every part of it. 

Unless we are not checking and rechecking the checklist, before sending it across to your customers. You couldn’t even imagine how these silly mistakes could ruin all the pain you have taken just to make sure this email marketing campaign works like never before. 

To help you with making sure that you clear off all the possible mistakes before hitting the send button, we have prepared this checklist and 7 important things to take into account before sending the email to your customers. Let’s read to find:

Your Email Marketing Checklist: 7 Important Things to Know

  1. There could be Issues with Subject Line & the Sender’s Name.

Subject Line: Subject line is the first thing that your audience will notice. Clearly, it has to be catchy & precise. The more precise your subject line is, the more it increases the chance of your email getting noticed. You need to look for the number of characters it is made off – per the rule of thumb the subject line should be under 50 characters. It should be such that it could be fitted easily into the email pane of the mobile devices

Sender’s Name: What do you think when a robot sends you a message? According to a survey, those emails that use a human name (sender name) are more likely to be opened as compared to those who use their business name. In the sender’s name category you can use the name of anyone from the marketing team of your company to make your email look more communicative. 

Email marketing is a powerful tool even today. If you want to know about the benefits of email advertising we have got you covered

  1. You could have forgotten some Important Links.

And, you might have been thinking about creating those links (this could be pivotal to the email campaign you have set up), but you forgot to create that link. It could be a worse scenario than dealing with a broken link. One of the most dreadful instances of forgotten links is when you have added an image to only incorporate a call-to-action message, but you forget adding that CTA button. Therefore, make sure that you have that plan already included – to check & recheck if everything that was supposed to be linked has been linked. Make sure you have linked the social media icons, images & CTAs as required. 

  1. Check for Broken Images.

Images are an extremely important part of your email marketing campaign. It’s important to make sure that the images you use have perfect pixel and are not stretched. If you have missed checking on any of these criteria, it’s going to negatively impact the email opening rate. Check and recheck if alt text has been associated with these images and they are being displayed as you wanted them to be displayed in front of your user. 

  1. Make sure it’s accessible across Browsers & Devices

The aptest way to understand that your email campaign is working perfectly as you have across various channels (devices, browsers & email clients) planned is by seeing it for yourself. To avoid the hassle of testing this across various devices, email clients & browsers – you can test it across the most popular browsers, email clients & devices. Use a template created with the most winning version. 

  1. It could contain a Broken Link.

Broken links are a big NO-NO for your email marketing campaign and especially when you are doing it for lead generation. It could be one of the biggest nightmares for any digital marketing manager & the company. In fact, checking and rechecking that none of the links therein are broken should be the first thing on your checklist. Before sending it across to your customers, you must click every single link in your email campaign to make sure that all of them are working perfectly. Check every single for page speed, check if there isn’t any 404 error, and make sure you fix every single broken link. 

  1. You may have Missed Social Media Sharing Buttons.

In today’s evolving digital marketing landscape, your social media presence is of foremost importance. This shall also be true in case of any email marketing campaign. In this particular point, we are talking about the social media buttons that could be missed only to conclude a deterioration in the number of people opening your email. Make sure you have incorporated the social media sharing button in your email campaign so that it is easy for your customers to share the same on various social media platforms like Facebook, Twitter & LinkedIn. You need to check if the page, blog post, or any other particular link you want to share has been plugged in. 

  1. Undefined Formatting

Before you finally press the SEND button, you should make sure that the formatting on the email when it is sent to your customers looks the same as you have planned it to look. Imagine what impression it will give to your customers when you have left one line after another without that extra space that was really important? In the test case, when you have found anything (from the placement of bullets to space) looking lopsided you should take time fixing it. Don’t underestimate this aspect of your email marketing campaign, it does matter and plays an important role in enhancing the performance of your email marketing campaign. 

  1. Errors (Spelling/Grammatical)

Most digital marketing experts do not pay heed to the importance of putting spellings & grammatical errors in place, but it should be done in the first place. No matter if you are creating an ebook, writing a blog, or drafting a catchy message for your email marketing campaign, correcting spellings & grammatical errors do play a role. Before hitting the send button make sure that you have sent the draft to the biggest grammar geek on board to make sure there aren’t any mistakes. 

  1. Color Issues

Making color choices is another important factor that needs to be checked before sending it across to your customers. You should make sure that you are using only fonts that are clear and easily readable. Before sending it across check on your own and if the shade looks too odd creating stress to your eyes then you must consider changing the shade. Check if the blocks of colors are making it tough to read the text then consider changing it. 

Takeaways.

No matter if you are a startup or an old agency having experience in your field, email marketing campaigns can bring you a variety of converting customers. But, you have to be very mindful when you design your email campaign. Before sending your email across to your customers check and recheck every single point listed in the blog post and anything else that comes to your mind. 

There are online marketing agencies that help you with your email advertising campaigns. Email advertising is a great way to access consumers who have already expressed interest and “opted in”. At AdMedia, we help you create your email advertising campaigns up and running in no time. Harness the power of email advertising to connect with your customers & boost your business. 

10 Common SEO Mistakes You Must Avoid Making

Are you an SEO expert? 

Even if you are well versed in the nuances of Search Engine Optimization, you could be making silly mistakes like an amateur. 

You could be making these SEO mistakes without your knowledge. 

Today SEO has become complicated with everyday evolving technologies & just going back to where you started is a behemoth task. 

The problem arises because instead of deeply understanding the whole thing, marketers base their entire SEO strategy on a particular rule. This approach would lead to only a flimsy strategy.

This results in negligence towards other pivotal aspects to work on to be able to get the website on top of the search engine.

The point here to understand is that the one particular approach on which the performance marketer has based his SEO strategy may already have become obsolete. Google algorithm changes every couple of years & how is that wise to not pay heed to new & improved tactics. 

There could be plenty of these SEO mistakes we are making unaware of. With countless online businesses & websites, it is important for performance marketers to work out these silly SEO mistakes for better results. 

When you are eyeing on organic search results, there is no way than to take corrective actions and bettering your SEO strategy every day. 

Undoubtedly, you cannot purchase organic traffic like in the case of PPC, but you definitely can correct it to yield better results. You can enhance the conversion rate by making sure that you are not making the below Silly SEO  mistakes. (Read more ways to enhance conversion rate.)

Let’s read to find:

Here are seven silly SEO mistakes every performance marketer must avoid:

  1. Using low-quality content.

Business owners often find it hard to hire writers who can produce original content that converts. The reason is – they do not think it’s worth paying a high salary to a writer. They end up hiring low-paying writers who produce only low-quality non-converting content. 

In a worst-case scenario, some marketers would use article spinners, the software that creates a fresh article by rephrasing the already existing article in Google’s archive. This is like deceiving Google to believe that you have created a new article. 

But, Google has become smarter over the years, it identifies the original content. 

Optimizing content alone is not important, it has to add value to your site visitors’ online search. The article you have created must give a unique solution to your site visitors have come looking for. 

When your website is presenting just a rephrased article – there’s nothing unique for him to learn. The audience has become smarter – he will identify the original content & understand your approach. In no time, you’ll be considered FAKE. 

To get away from getting into this trap, you must consider hiring smart & skilled content writers who are capable of producing unique content. Paying a little higher, in the beginning, will keep you at bay from paying heavily in the end. The results are going to be directly proportional to the investment. 

Before beginning to create fresh content you must do content pruning to improve the health of your site & enhance conversion rate. 

  1. No using Unique Meta Descriptions & Title Tags.

With the thought that performance marketers still make the silly mistake of using their website or business name as the title for every page is unbelievable. If you are an SEO expert, go back to the drawing board, you’ll realize that it’s the basic part of any SEO strategy. 

What we are talking about in the blog post is all part of the basics. You have to give every page of the website a unique title and that is not just for SEO, but for plenty of other benefits. Unique well-crafted titles relevant to the page are important as people are shared across social media and these titles are used when someone bookmarks your website.

And, the good news is that you can use the name of your website or business while you create the title based on keywords specific to the page. You can use your company name at the end of the title. 

Same as Meta titles, meta descriptions should also be unique to every page. Meta Description should not be more than 160 characters. It should be a unique description of what you are trying to sell through a particular webpage. You must sell your product in just a few words in a persuasive & descriptive way. 

  1. Limiting the use of Analytics to understand what converts. 

Performance marketers need to understand the difference between traffic & quality traffic. The flood of traffic that does not convert is of no use to your business. 

For the best results, SEO experts must use both. With the proper use of Google Analytics, you can improve your conversion rate. Google Analytics gives you insight into your site’s performance. It helps you understand where the traffic is coming from in terms of demographics, age group, area & for how long the reader stays on the page.

Having this information hand helps you create a successful SEO strategy. It will help you with every little data that will give you an idea of where you need to improve and where the results are coming from. 

  1. Not using high-quality internal Links.

Not using enough high-quality links is another extremely damaging SEO mistake that you might have been making inadvertently (if you are an SEO expert). This is one of the basic things that should be included in any Search engine optimization strategy ideally. 

There are two major benefits of using high-quality internal links — a) It reinforces the trust in your website making Google consider you legitimate for obtaining good information b) your readers will start taking you more seriously. 

In fact, Google also lists this as one of the criteria for quality evaluation in their guideline. But, most marketers have the habit to neglect internal links and start zeroing in on only external links. We need to understand that it can play an important role in improving your SERP ranking.

  1. Only optimizing for the wrong Keywords.

Only optimizing for the wrong keywords can be really damaging to the performance of your website. 

So, you are optimizing for Global keywords when you are offering a service to only local customers. 

You are optimizing for generic keywords focusing on (inadvertently) those customers who have absolutely no interest in your product. 

Optimizing for keywords that bring only customers who come for information and to buy your product. 

Optimizing for highly competitive keywords.

It is always good for your SEO to optimize for keywords that are specific to what you are currently selling. While it is not easy to find the right long-tail keywords, with the right kind of tools & strategies you can make that happen. 

Other Silly SEO Mistakes you must Avoid Doing:

  1. Forgetting to remove the Nofollow command on.
  2. Not Paying Heed to the Site Speed
  3. Keyword Stuffing
  4. Not Creating a Mobile Friendly Site.
  5. No anchor Text for Internal Links

Takeaways.

SEO Mistakes can bring a negative impact on the performance of your website and that too without you realizing it. 

Your SEO strategy would not move the needle and you would not know where it went wrong. Because the SEO mistake you have made is too trivial to even think about. 

For this reason, keeping an eye on the smallest elements of SEO in the very beginning will only enhance the conversion rates. 

While SEO is an important tool to bring organic traffic, you can bring paid traffic to your site with different strategies. At AdMedia with our search marketing services, we help you with Keyword targeted ads, which take your website in front of prospects. 

Business Blogging: How it Helps Your Business Grow

Do you want to grow your business? Do you wish to win the loyalty for your brand, attract new customers & become a loved space for your customers & their needs? 

While there are various other ways to communicate with customers in the digital marketing landscape, blogging is a great way of creating an environment where customers can trust your brand. 

In fact, there are uncountable benefits to blogging for your business. It brings your brand in front of your customers and makes them aware of the benefits therein. 

The idea is to keep publishing useful & informative articles written with the thought in mind to attract traffic & engage the audience that matters to your brand. 

Blogging is not just to establish your brand or business – it’s about how you can maintain an online presence, stand out in the competition & engage customers. 

Blogging for business can help your products & services get noticed. In this blog post, we’ll be discussing – how blogging can help your business grow and why you need to set up your blog. 

Here’s how blogging helps:

  • Blogging nurtures your customers & engages them.
  • It creates curiosity about your brand & grows traffic.
  • It establishes – how your product is different from others.

Let’s discuss in detail the benefits of business blogging:

  1. Drives Quality Traffic to your website.

For your business to grow, it is important to drive quality traffic. If you want to attract more visitors to your website who are interested in availing services that your business is offering – blogging is important. 

With every blog that you write, there’s one more indexed page for your website. This ostensibly makes out that you have another opportunity to show up and get ranked on the search engine organically. 

In addition to that Google gives preference to those websites that are continually active and are publishing new content on a regular basis. Blogging is good for your SEO. Google also brings you in front of social media users including Facebook, LinkedIn, Pinterest, and Twitter. People reading your post get the convenience of sharing it through their social media. 

Blogging, therefore, strengthens your social reach helping drive more traffic to your website via social media channels. 

  1. Blogging establishes the Authority.

The goal of business blogging is to answer the quarries of your customers. The idea of constantly writing valuable content that answers your customer’s questions is to keep them involved with your brand in a positive way. This ultimately establishes authority. The aptest business blog is the one that answers the most common questions. 

Imagine the impact of a blog that clears up all the confusion that a customer may have related to one of your products or service. You can not even imagine how many deals could be closed after writing this blog. 

It’s not wrong to say that prospects can trust your brand and be a part of their sales funnel better if they have seen you helping in the past. You have helped them with the information they needed much before. Blogging is better than any other form of marketing conversation (that happens between two strangers. 

  1. Makes way for your brand to attract customers who are there for fun.

Most business blogging you would ever encounter has informative content providing solutions to the queries of readers & other prospects. However, want-based blogs, which focus more on creating awareness about something that the user has no idea they could have loved using. It could be clothing, wellness products, food, or anything like that. 

These want-based blogs will attract those customers who enjoy reading interesting content whenever they are free. However, it could be a little tough to create this form of content, it can have a lot of quality traffic. 

The idea is to create content that is interesting and interesting so that it makes it fun for your prospects to read it. Creativity coupled with mindfulness will win trust & attract new customers.

  1. Converts Traffic into Leads.

Business blogging also gives an opportunity to convert the traffic coming to your website into leads. With each post, an opportunity to generate leads. This could be done in a very simple way – you just have to add a call-to-action in any part of your blog post and you generate an opportunity to convert this traffic into leads. This call-to-action could be anything between free ebooks to free trials, free webinars & more. 

With the blog post that you have written, you attract traffic. Upon seeing the call-to-action you have added in your blog post, the site visitor lands on the landing page where he fills the information form, which gets them a free offer. 

  1. It strengthens relationships with customers.

For online marketing to be effective, it is important to have a healthy relationship between you and your customers. Business blogging is an opportunity for brands to establish a healthy relationship with your existing and potential customers. With high-quality content, you can build trust for your customers in a relevant way. 

Bottom Line

Business blogging contributes to the popularity of your business by creating exposure. It brings you in front of your customers and builds trust. By constantly producing valuable and interesting content you can win the trust of your customers. Having a blog for your business will get you a lot of opportunities for exposure. 

While business blogging is one way of creatively communicating with your customers, there are other digital marketing tools like search marketing, native advertising, video marketing, remarketing & more. You reach your customers with Keyword targeted ads, while they search for a business of their interest. At AdMedia, we help advertisers & publishers find each other and be the platform for successful exposure for each other. AdMedia is your one-stop-solution for all your marketing needs. 

Remarketing Vs. Retargeting: How are they Different?

Retargeting and remarketing are often used interchangeably, but there are some trivial yet important differences that every digital marketer should know. 

It’s not surprising if you are confused between remarketing & retargeting. 

In the digital marketing landscape, both terms are used interchangeably. 

But, they are technically not the same concepts. 

We can say that both retargeting & remarketing have similar goals yet there are some important differences you must understand. 

Retargeting & remarketing are different in the kind of strategy and the kind of audience it can bring you. 

Remarketing vs. Retargeting 

The modern user has the habit of browsing the website pages and adding different items to the cart but never purchasing. This abandonment of the cart is because the consumer gets distracted by something else or they feel it’s better to take some more time to make the purchase decision. 

Per the data, a total of only 2% of consumers will make purchases on their first visit. It is where we need a strategy that can bring these customers back. Retargeting & remarketing — both of these concepts will bring back the audiences who have left the cart without making the final purchase. 

However, the goal of these approaches is the same, yet you need to understand the subtle differences that can really make a difference. You need to understand when to incorporate each of these concepts in your digital marketing strategy. 

Let’s understand the difference between retargeting & remarketing — how advertisers can re-engage their audience using the approach. 

Remarketing

Remarketing is about engaging with your audience using email marketing & through email campaigns. These are emails that automatically are sent to your audience based on the action a particular visitor takes on the website. For instance, an e-commerce website will send an email to a visitor who leaves the cart without pressing the purchase button or when he adds something to his wishlist. 

Retargeting

Unlike remarketing, retargeting re-engages audiences using display ads, online ads, or campaigns. While both these techniques aim at the same end-result, yet they are subtly different in the strategy they involve. Both aim to bring back the visitors who have already engaged with your website. 

To put it simply, remarketing uses email marketing to remind and bring back your site visitors while retargeting uses ads that appear on different platforms including social media & search engines. 

We already know that both remarketing & retargeting comes in the picture because of the scenario that requires a need to bring back your site visitors. But, the strategy that is employed within both of these concepts makes the difference. 

Here’s how it goes:

Let’s say there is a user A who visits your company’s website but leaves without making a purchase. You cannot afford to lose this visitor and you desperately want him to come back to your website and make the final purchase. 

It is where remarketing & retargeting comes into the picture:

With remarketing your company will bring back A by the bombardment of an email reminder as and when he abandons the cart without placing an order. 

And, with retargeting, A will be reminded of the pretty items in his cart using display ads that will be shown on different platforms.  

Remarketing vs. Retargeting: When to use each of the two?

Remarketing vs. Retargeting

Similarity: The goal for both the strategies is to enhance the conversion rate by bringing back those customers who have already shown interest in your product. 

Difference: While remarketing uses email to target these customers, retargeting uses display ads on different platforms. 

Now we already know the difference & similarity between remarketing & retargeting — we need to understand when to make use of each of these strategies. 

When to use remarketing? 

It will depend on the kind of message you want to convey. For instance, if you want to convey a message that will more appropriately fit into an email — you must use remarketing, which targets visitors via emails. 

Unlike in the case of retargeting which offers only limited space, you have to say it all in only a few words. If you have more to say, use remarketing emails.  Remarketing is the perfect option when you do not just want to remind your site visitors about the left items in the cart, but you also want to cross-sell or want to promote an additional offer. 

On the other hand, if you want to target consumers in an extended range or want flexibility in the contents’ location then retargeting would be the most ideal option. Retargeting would be a better way of engaging all those customers who could be interested in buying your product or in availing of your services. 

Important Note: It is important to note here that while with remarketing you’ll reach only the previous site visitors, with retargeting there is much scope to reach out to more new customers. 

Both these approaches will help bring back your site visitors and thus enhance the conversion rate. It is only important to consider each of these practices mindfully and incorporate them into your digital marketing strategy. 

Understanding the difference between these two strategies would help out with making use of remarketing & retargeting in bringing back the customers who have shown interest in your products, and services. 

Why does Remarketing work?

For the fact that email marketing has a wider reach — remarketing emails are considered so effective when it comes to bringing back your website visitors. As much as 94% of the young adult population uses emails and that makes it possible to bring back this huge population to your site and make the final orders. A lot of businesses say that customers get extremely influenced by remarketing emails. 

These emails serve as a reminder to your site visitors who came to your site but did not convert. It motivates the lead to return and make the final purchase. And, since this group of customers who have already shown interest in your products is more likely to return and make the final purchase. 

Why does retargeting work?

Like remarketing, when a certain user clicks on a product, adds it to the cart, and goes back without taking any action, the retargeting ad gets triggered. Whenever a user takes any action (visits the site’s pricing page or sees a product), the cookie in the web browser helps the business target the user with retargeting ads based on the action he has taken. 

For retargeting ads, the triggers that can be used include — the online search history, the users who have visited your site, users who interacted with any of your products or digital content, and the email subscribers who have visited your site recently. 

Retargeting also works well with the new users — using the Google Display Network, you can place retargeting ads on any third-party sites. This provides a platform for businesses to target their site visitors on their favorite sites. Showing your retargeting ad content on their favorite websites frequently, the chances of these visitors returning back to your site increases. 

The Takeaway

Online marketers need to understand the fine line of difference between remarketing and retargeting. While in the modern-day scenario, the two terms are often used interchangeably and have a similar marketing goal, but they differ in the kind of strategy they use. 

Both Remarketing and retargeting, share the goal of enhancing the conversion rate by bringing back the customers who visited your website but never converted. While retargeting is based on the paid ads, remarketing is about using email campaigns to bring back these lost customers. 

A mindfully created a digital marketing strategy that includes both remarketing and retargeting would help with enhancing the conversion rate. At AdMedia with our Digital Cross-Channel Remarketing, we reconnect to your audience with strategically positioned ads. We bring back these ‘window shoppers’ for you and convert them with remarketing. 

How to Strategize the Content Syndication Process

Content syndication can give popularity to your content. It helps your content reach thousands of readers across the web.

Content syndication adds value to your content by making it marketable.

Content syndication is the process whereby you republish your content on several third-sites. It increases your subscribers and you do not have put in extra work to create new content.

What is Content Syndication?

By content syndication, we mean republishing a piece of content on a third-party website. The content one needs to publish can be in any form — including articles, blog posts, video content & infographics. This could be understood as a barter system where you were required to give something in exchange for something you need.

This is like the third party would get relevant & free content, and on the other hand, the content creator would get publicity, popularity & backlinks to their website. In the media industry, syndication has been quite popular. In the pre-internet era, magazines & newspapers were circulated to get more viewership.

The freelance writers & smaller players reach wider audiences, and both the parties got benefited — while the larger publications got more content writers & smaller publications got a platform to popularize themselves.

Did you just feel likes asking what the difference is between guest posting & content syndication?

Guest Posting Versus Web Content.

The most notable advantage of syndicated content & guest post is — syndicated content is scalable, unlike guest posts.

In the case of content syndication, you get to write your content and publish it on your website. And, with content syndication, you can take the blog & republish it the same on several platforms to popularize it.

You leverage the advantage of your content by publishing it on different platforms. It gets popularity for your content.

On the other hand, guest posts are not scalable only in case the site for which you are posting the content has several popular syndication partners. The guest post that you write for a particular site, it just sits there.

In the nutshell, guest posts are not scalable, unlike syndicated content. That makes out your hard work writing a full-fledged content piece would not reach as many people as it should be.

However, there are also some downsides to content syndication. Here are three downsides to content syndication.

Duplicate content issue: With content syndication, the fear of duplicate content is the most daunting fear for marketers. As Google does not appreciate duplicate content, syndication can be an issue.

Outrank your Own Site’s Content: If your content is republished somewhere else including on your own site. And, if someone comes to look for the keyword related to your content — Google might show up content republished on the other site ignoring yours. In that way, the republished can outperform your own content.

It won’t allow you to Collect Emails: For people who are thinking of experimenting with content syndication, the turning off email subscriptions is a huge disadvantage. None of the popular publishers will allow for turning on the email opt-in widget.

“Everything has it’s pros & cons”.

Likewise, content syndication also has pros & cons. But, there are other wonderful advantages of turning to content syndication for the popularity of your content. And, you do not have to worry about screwing up your site’s SEO.

The SEO-friendly Content Syndication: How to Do?

  1. Start by establishing yourself as a Writer.

It is not like you cannot directly start your one blog & start with content syndication — that’s very much possible. However, if you are not as popular as a writer, it is less likely that people would be interested in re-publishing your blog posts irrespective of the high quality of your content.

First, you need to develop an authority in your niche. Before starting with content syndication you need to do a lot of work. You’ll need to first establish yourself as a writer — GUEST POSTING is one way to do that.

Look for popular sites that accept guest posts in your niche on the web. Search for the popular keywords in combination with “write for us”. This will fetch you all the websites in your niches that contain the “write for us” section. Guest posting on several popular sites will earn you some indispensable samples that will help when you’ll move to content syndication.

  1. List out the legitimate Content Syndication Partners.

Not all sites will offer you the opportunity for content syndication. In that case, you’ll have to list out these sites which are open for content syndication services.

It is important to note here that only a few niche sites offer content syndication but you can always tweak your content a little to fit into the niche your blog post is going to be published. Most sites republish content related to marketing.

If you feel that your content or niche is not fitting into theirs, find a way to cater to their requirement. For instance, if you are a traveling agency, you can create blog posts talking about the best social media practices for a vacation planning website. This will help!

  1. Reach out to all of these listed content syndication partners.

Reaching out to the listed content syndication partners is similar to reaching out to sites for guest posting. Same as guest posting, you’ll need to send content syndication pitches.

But, same as in the case of guest posting, as a mindful marketer, before sending your pitch, you must first confirm whether the target site is offering the service or not. Is it willing to do content syndication or not.

You can do that by opening up a few blogs posted on the site to check if they are all original or not. If they have been published on other sites, there you go — you can send your pitch. You can judge a syndicated post is through attribution messages — all syndicated content have an attribution message.

Apart from that, you can also do that by searching for the term “originally appeared on” — this will fetch you all the syndicated content. So to search for sites that do content syndication, you’ll have to type — name of the site: originally appeared on. For instance, neilpatel.com:originally appeared on.

Once you know that the site is open to content syndication, select a few of your best works with the most shares & likes — send the selected blog to the target site via an email. Most of the blogs will make the contact information of the editor available to the reader in a precise & simple way.

  1. Deal with Duplicate Content Issue.

One of the major issues with content syndication is the fear of duplicate content.

Google does not like to duplicate content. However, it deals with the syndicated content in a way that — the most suitable form of the syndicated content appears for every particular search. And, therefore, the result may not be your original content always.

You actually do not have any control over which version of the content Google will fetch for any particular search. The syndicated content may outrank your original content.

However, we cannot do much about this issue — there are things you can take care of. Make sure that your original content has already been indexed before sending it to other sites for content syndication. Wait for at least a week after it gets indexed.

  1. Become a Regular Syndication Partner.

To use content syndication to your advantage, it is important that you are doing it on a regular basis. Maximize content syndication by becoming a regular partner using the huge syndication networks & associating with big publishers.

Once you have gotten in touch with a syndication partner, you can sign in for a long-term regular content syndication arrangement.

Be legitimate in your approach and convince the publisher to republish your content at least once in a month.

Leverage Content with Content Syndication.

The most essential part of blogging is popularizing, and particularly when you are a beginner.

You can leverage content with guest posts on a regular basis.

Once you are up there visible & popular in the marketplace turn to content syndication. With a successful guest posting portfolio, you’ll achieve your goal for content syndication.

While there are some obvious drawbacks of content syndication as we have talked about at the beginning of this post, yet there is an assortment of benefits you must tap into.

While marketers can reach out to their audience with different techniques like guest posting & content syndications, digital marketing strategies like contextual marketing are penetrating the market every day. At AdMedia, we not only get you a platform wherein you can read about all these advanced digital marketing techniques, but it also provides top-notch online marketing services for improved visibility. 

How to Fix Voice Search Optimization for Better SEO?

Have you fixed your voice search optimization? If not, it’s high time — you must get started.

The user is more comfortable with the voice search than typing. Voice Search is gaining popularity at an essentially fast pace. In the years to come, voice search can dominate internet browsing than ever before.

Here are some real stats that reveal the increasing popularity of voice search in 2020:

Per surveys, by 2020 as many as 50% of the online searches will be voice-based.

By the end of 2020, as many as 30% of all the searches would be done without a screen.

By 2022, around 55% of the US household will own a smart speaker which was 13% in 2018.

This number clearly indicates that we are moving in the world where voice search would dominate over typing one’s query in the years to come. This percentage will only increase and for obvious reasons — it is comparatively convenient & faster to speak out the query than to type.

Per a statement released by Sundar Pichai, Google CEO, as many as one-fifth of the searches on Google are through voice search.

Particularly, teenagers prefer voice search more often. And, people falling under any age group make use of mobile personal assistance than typing their queries. The most amazing thing about voice search is — it keeps your hands-free leaving scope for multitasking.

Particularly when the world is fighting the menace of COVID-19, people making conscious & calculated choices — voice search is gradually becoming a part of the new normal. Most people today are looking for absolutely contact-free options and voice search serves the purpose to a great extent.

And, as technology is evolving every day, voice search has become an increasingly helpful option. In addition to mobile users and other smart speakers — voice search also finds relevance for the Amazon Echo & Google Home users.

With ever-evolving technology & the increasing use of digital assistants — voice search optimization has to be an essential part of your SEO strategy. In this blog post, we’ll talk about how you must strategize your voice search optimization success.

SEO strategies to Optimize for Voice Search:

  1. Make sure your Content is Conversational.

Make sure that you are making use of conversational language in your content. Indeed, it is being conversational in your tone that can make a big difference regarding voice search. On the other hand, using robotics language will only lead to ranking low in the voice search engine. The best way is to use simple & natural language — it enhances the chance of finding a match on getting a verbal query.

To keep the content conversational and fit for voice search would include the following criterion. Let’s dive:

Understand the intent of the users.

Understand how people are searching questions through voice.

Learn about the query style on voice search.

Know the type of keywords people are using during voice search.

Discover their conversation style.

List the type of answers to all the queries typical to voice search.

  1. Make sure you are Targeting Long-Term Keyword Phrases.

It is due to the conversational style of voice searches that these keywords are longer than the usual style keyboard format keywords. And, more than that Google loves full-fledged long-form content, which makes long-term keyword phrases way more relevant. Even if we cannot create content for each of these voice search terms, we can create long-form content to include each of these keywords. You can create content that includes all the important search terms that users are interested in during their voice search.

  1. Discover the Device Behaviors & Know your Customers.

For any form of search — be it voice search or keyboard search — having the knowledge of your customers, and the device behavior is essential. The marketers are required to do more to understand consumers & how they behave during the search. While at one end, the search algorithms are using location, and other data information — as a marketer you have to do your own bit and understand their behavior. From consumer insights and real-time research data — you can understand how different people are using voice search.

  1. Create pages with Answers to Questions.

Most Voice Searches are in question format beginning with question terms including “what”, “where”, “who”, “how” & “why”. Users are looking for immediate answers to questions. You can answer all of such questions beginning with such adverbs by creating a FAQ page where you can answer all of these questions. So that the answer appeals to the audience, create answers in a conversational fashion. To successfully make this step happen, you need to make sure your website includes schema & is technically sound. Make sure that pages load with perfect speed and navigation is smooth.

  1. Make sure Mobile is Top of Your Mind.

The world is slowly & gradually moving towards a mobile-first world — any product or technology is developed keeping mobile on top of the mind. And, particularly when it’s about voice search, local and mobile, both go hand-in-hand. On one hand, while mobile devices help with on-the-go local queries, voice searches add to the convenience with the hyper-local search. Make sure that every form of the XML sitemaps and brick-and-mortar locations is easily readable by search engines and visitors. Another important thing is making the experience good for mobile & desktop users both — make sure that it is optimized for “near me” type searches. Most importantly, make sure that you should improve page load time & speed.

Takeaways.

Voice search optimization should be essential for your SEO strategy if you want to thrive in the current digital marketing ecosystem. For any business to make strides, adapting with the ecosystem is important. At AdMedia, we help you increase ROI on every search. The popularity of voice search is growing every day & everywhere — soon it will be rampant. Consumers are constantly looking for easy & faster ways of dealing with their day-to-day lives, and in a similar vein, marketers must be ready to take the challenge and thrive. Most business giants like Amazon & Google are already accommodating to these changes — and every business should work in that direction. The above-enlisted strategies will help with optimizing for voice search.

Content or Backlinks: What Improves the Health of a Site?

This is an important question for almost every marketer — content or backlinks? What would engage in more quality traffic? Whether it’s good to focus on content or on the backlinks would make it happen.

The crucial question is — content or backlinks — which of the two would engage your audiences & enhance your website’s popularity.

Almost every marketing team & every business has this question in their head going around. In the modern-day theory, it is content that matters most.

Over the years, digital marketing has evolved. Today’s content is the KEY. The user is looking for great content that is all loaded with information & is interesting to read. The most modern digital marketing experts say that “It’s good to go with quality content” — that’s the perfect route.

So, you would wonder why to go with content and not backlinks where you have to choose between the two. In this blog post, we’ll help you with real reasons why quality content would bring quality traffic.

Let’s dive:

  1. Users Appreciate good content.

The user comes to your site searching for an answer for what he is looking for — to know about a certain product, to know about the health benefits of some fruits — it could be anything. With the quality content, you can communicate with your audience one-to-one and establish the authenticity of your website. On the other hand, Backlinks are for the Search engines & for the SEO purpose.

Quality content drives users, improves impressions, generates leads, and motivates them to buy your product. If you do not have quality content & enough of it, it’s going to be hard to survive in the Digital world and moreover, there is no need to source backlinks. Backlinks in case you do not have enough quality content on your site will work if you are the first business ever to be providing a product.

  1. Content Tells about the Page Topic.

The content clearly defines what is there on the page with the help of meta tags, header tags, schema, and internal links. On the other hand, backlinks do not define what is there on the page, however, when they are keyword-rich, they can be an indication of what’s there on the page.

So, if you are considering having backlinks on your website, you can get some specific types of backlinks including:

  • Dofollow, sponsored, Nofollow.
  • Keyword-rich, citations & branded links.
  • Industry resource sections.
  • Freebies, News/media, content producers & comments.
  1. Good Content Makes Other websites Link to you.

One of the reasons, why we say, content is useful over backlinks is because that is why people come to your site. It is content that other businesses want to link to yours.

By providing information about something people are looking for, providing quizzes, coming up with informative sources, sharing data, and more would give a reason for making people come to your website. It is content that is the key reason for people to come to your site.

Content is Currency.

We don’t say, backlinks are not essential — they do help your site rank. But, without content, nothing would work. Content is visible & helpful across all channels including referral traffic, media coverage, PPC & SEO. In fact, you have good content, it would automatically bring backlinks. When it’s about choosing between the two — Go with content! It is always good for performance marketers to choose the best. At AdMedia, we help businesses bring in Quality Transparent & Brand Safe Traffic with other different digital marketing services native, search, remarketing, mobile marketing & more. 

SEO Audit Checklist 2020: Follow These Tips

When it is about inbound marketing, SEO is the top priority for most Digital marketers — as much as 61%.

Today, it’s important for any business to grow online and SEO is the most essential for your business to grow online.

Everyone who is worried about extending their online presence is doing that.

And, if you are not doing that you are making a BIG mistake.

Good SEO means, improved sales, enhanced sale, quality traffic, real audience, better revenue generation & much more.

The question then is how to get started?

We start it with an SEO audit.

SEO audit is about how your site is currently performing. Find out the site’s current ranking, and what can be done to improve it.

But, before we dive deeper, we need to discover the fundamentals of SEO audit.

What SEO audit exactly is?

Every day, Google is updating how it’s handling and working with content everyone is just floating over the internet.

It is all about the content that is relevant to the target audience in a subtle and legitimate way.

There have been new sets of guidelines, new announcements to work with. Gone are the days when multiple pages, keyword stuffing & use different ways to drive traffic.

There have been dramatic changes with which factors & criteria work with ranking your site.

Today, most people are browsing the internet on their phones and it takes an hour to make sure that your website is mobile-friendly.

Google, Yahoo, Bing, and other search engines will crawl through your websites to check if your site is updated keeping in mind the different ranking factors.

Every part of the website will be crawled by search engines if the site is offering legitimate content or not. Search engines also check if the site’s speed is good or not?

Based on the crawling, the search engines will rank each of these pages, which indicates ranking for each page based on where it is found when searched for related keywords.

But, one thing has to be kept in mind — SEO is constantly changing.

Search engines use different algorithms, and these algorithms keep changing with new updates.

But, in addition to that, you need to focus on a lot of other things.

The content might need to be updated, there may be some horribly broken links, which must be blocking traffic that needs to be fixed.

To keep up with the health of your website, you need to do SEO audits regularly.

There have to be mini-monthly audits to keep up with the changing technology & algorithms.

You can conduct mini audits monthly & full SEO audits quarterly.

So, it is important to understand what are the important aspects of SEO audit. Here we go:

Important elements of an SEO audit:

  1. Removing Low-quality Pages
  2. Fixing Broken Links
  3. Is your site Mobile Friendly?
  4. Check the quality of content
  5. Check Page Speed

Let’s find out in detail how we can do an SEO audit and fix everything up to get your site ranked on the first page of the SERP. Here we go:

  1. Removing Low-quality Pages

When we talk about SEO audit, it does not mean just about finding out the errors, but it is also about fixing up these errors.

The best place to start with is removing the low-quality pages that are not adding up any value to either read or to the website.

So, how can you fix those non-productive low-quality pages? Just log in to your Google Analytics and follow the following steps:

‘Behavior >Site Content > All Pages

Go through the list of these broken pages, which has low user retention time, and a high bounce rate. These are called low-quality pages because people are not interested in reading through these pages, and they are not even coming back.

You can fix these pages in two ways:

  1. Remove these pages.
  2. Create content that adds value.

      2. Fixing Broken Links.

Broken Links are the biggest roadblock for the success of your on-page SEO.

If you have to work to find and get these removed these broken links or remove them with valid links.

Login to your Google Search Console and follow the steps:

Index > coverage

If you see any links here that return a 404 error code. When you get a list of these error pages just remove these links or you may also set up a 301 redirect.

    3. Is your site Mobile Friendly?

Today, a mobile-first index is what Google runs on, which is about Google’s strict policies to check whether a site runs high on mobile or not?

Google makes sure whether your website ranks high on mobile.

So, another important thing is to make sure that your website is mobile-friendly. Just get a ‘Google Mobile Friendly Check‘ check done.

Check your website URL whether it works well for your smartphone or not. Look into where the errors are coming from and fix them up.

     4. Check the quality of content.

As they say, “content is the king”, you have to make sure that the content on your site is up to the mark & qualitative for readers to be interested in reading it.

Not only for the readers, but Google also prefers sites that contain quality content.

No matter if there is less content, but it has to make sense to Google and to the audience.

Google wants content that is original & authoritative.

Just focus on creating qualitative content. Focus on knowledge, creativity, & and most importantly answer the question your audience is seeking.

Take reference from other sites, what they are writing, how they are writing. Start including stats, case studies, and tips in your content.

Other than that take care of the following points:

  1. There have to be no grammatical errors.
  2. The content must be written in a non-complicated language.

     5. Check Page Speed.

Page loading speed is one of the most important aspects of SEO audit. Google considers your website page speed very seriously.

So, it is very important that the sites load faster or the user will never view the pages, and they will bounce back.

A good site speed makes sure that it gives great user experience impacting your website’s organic speed positively.

Here are other important aspects of SEO Audit:

    6. Improve On-page SEO

    7. Remove Duplicate Content,

    8. Make sure Google indexes only one version of your website.

    9. Check for any content gap

   10. Analyze backlinks

   11. Remove duplicate title tags

   12. Install SSL certificate

   13. Look for crawl errors

   14. Make sure there aren’t duplicate content

   15. Avoid Keyword Cannibalization.

Takeaways.

So, these are important aspects of an SEO audit. Ticking off your SEO audit checklist will make sure your website is optimized for SEO. It will help you rank high on SERP.

Make sure that you find & fix all the issues listed in the post. It will help your business grow for sure.

With every single post, our constant aim has been to guide you through an improved, authentic & valuable online presence that Google likes.

In the same vein, AdMedia, in addition to organic linking, also caters to its clients with a multitude of digital marketing services. With our proven services, we bring Brand Safe quality Traffic for Performance Marketers.

Instagram Brings Suggested Posts in Users’ Main Feed

Users will soon get “suggested posts” in their feeds just below the “you’re all caught up” section. This will highlight content from people a particular user is following but may be interested in. This suggested post section will show up after the “You’re all caught up” section (that tells you have covered everything from people you are following).

‘“Suggested Posts”: New section in Users’ main feed.

This section will appear right after “You’re all caught up.” This is a new addition by the social media giant Instagram where users can get to see updates from people they are not following. The main feed used to be all loaded with updates from people that the particular user is following. However, there have been sponsored posts showing in the main feed from advertisers, but it is used to be none from other users not being followed.

Instagram will now allow organic content in the users’ main feed from people they are not following. This will also later be updated for users who do not want to see these updates.

Instagram has already provided tremendously useful features for users (both for professional & personal utilities). If you wish to know how you can reach your audiences easily in 2020 through Instagram, we have got you covered.

Let’s see how the new “Suggested Posts” will work?

This works like — when a particular user is all caught with everything from people they are following, a list of the suggested post would be shown up in the user’s feed. Once the user has scrolled through the bottom of the feed there will be another option to see “View Older Posts”. The user will be brought to the suggested post once he will scroll down the feed.

Users can keep scrolling, and they will be shown more and more content until the user gets to something he is interested in. Some may feel that the suggested post is similar to the “Explore” but the suggested post would show up with extensively different content than what is shown in the Explore section.

How will the content in the “Suggested Posts” be different from “Explore”?

While in the explore section a user is shown with a broader range of content, the “suggested posts” section will contain content that is similar to content that the user is seeing from the list of people they are already following. This section will be curated to provide the users with content that is related to their past activities on their accounts.

The official Instagram statement on the same says, “When scrolling through Feed, you may see Suggested Posts after you’ve seen all the most recent posts from accounts you follow. These suggestions are based on posts from accounts like the ones you follow and posts similar to the ones you like or save.”

What if the User isn’t Interested?

Instagram has also provided an option in case the user does not like a particular post. If there is a specific post, the user isn’t interested in — he can send feedback to Instagram, which will clearly have a mention in the future posts. At the top of every post, there will be a three-dots icon — the user can simply select the “Not interested” icon if they are not interested in it. And, this suggested post section, in addition to organic, posts will also have sponsored ads. There won’t be any Reels content or IGTV — the organic posts in the “suggested posts” will contain only videos & photos.

How Users are Reacting to this New Update from Instagram?

There has been a flood of criticism about this update from users. Users are constantly questioning this update on three different grounds including:

  • The “suggested post” update will create a negative impact on millions of users of Instagram as it may lead to the user spending more time on their phone.
  • The update looks like TikTok.
  • It’s frustrating for users to see updates from people they are not even following.

Instagram has clarified that the aim is to help users make the best of their time once they have all caught up. It says most people seek posts after they have caught up everything in their feed — so Instagram wanted a platform where users can look easily for what they are interested in.

Well, let’s see what Instagram has for its users. While many people are critical about this new addition to the users’ Instagram feed, it may give us a clear idea when the feature is finally added. The “Suggested post”, according to Instagram is for all those users who inquisitively look for posts from people they are not following. Instagram says that the goal is to just save users time and help them make a mindful selection on what they would like to see once they’re all caught up with their own feed.