New Social Search Tool Puts Search Back in the Hands of the User

AdMedia’s SWIKI Toolbar Includes Rating Component and Opportunity to Support Charity

BURBANK, CA August 1, 2012 There are 87.8 billion monthly searches worldwide conducted on Google sites alone. Wouldn’t it be great if there were a way to make those searches more productive and support a good cause at the same time? That’s where SWIKI, the new multifaceted search enhancement tool from AdMedia comes in. This social search extension works alongside a user’s web browser, providing the ability to search the most popular search engines via a single site.

SWIKI is a downloadable browser plugin that allows users to search multiple search engines, deal websites and social networks at the same time. Here’s how it works: after submitting a search on Bing, Google or Yahoo, the SWIKI toolbar will appear at the top of the page, allowing users to view search results from a variety of websites, including YouTube, Wikipedia, Twitter, Amazon and more, without leaving their current page.

“SWIKI is going to provide users with the ultimate search experience,” says Avi N. Bibi, COO, AdMedia. “With search results available from the most respected sources on the web, in one location, SWIKI simplifies the search process and allows users to search smarter, not harder.”

Along with its search enhancing capabilities, SWIKI has partnered with CharityChoice so users can utilize their search efforts to give back to a list of more than 250 national and internationally recognized charities. By interacting with sites and rating them through SWIKI, users earn SWIKI points that can later be redeemed for contributions to their favorite cause.

The rating feature builds a community safe haven and warns other users of potentially hazardous or unhelpful sites and search results. If users click on a poorly rated result, they are prompted before connecting to the site.

“When an advanced service such as SWIKI incorporates an opportunity for its users to give back to the community, it really is a win-win for all involved. By partnering with CharityChoice, AdMedia is providing SWIKI users the opportunity to not only help others by rating sites and results, but they are able to turn that action into a good deed and support a charity that is important to them,” says Daniel Goodman, President, CharityChoice Gift Cards.

SWIKI is powered by Yahoo.

To download SWIKI please visit To view an informational video about SWIKI, please visit

About AdMedia
A performance-based advertising network, AdMedia has been providing Advertisers and Affiliates with marketing solutions since 2007. AdMedia connects advertisers to consumers across many channels, including industry leading email, domain, social and search networks. More than 60,000 advertisers utilize the AdMedia network to advance their offers. A privately held company headquartered in Burbank, AdMedia has domestic offices throughout the state of California. Connect with AdMedia on the web at, on Facebook at and on Twitter at

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.