Native advertising for eCommerce became a known strategy in the marketing world by 2011, and no one predicted that it would explode within a decade. Since then, with every passing year, it has grown rapidly. It has become one of the most reliable and effective forms of paid advertising. It has proved to be a reliable option for gaining access and visibility among the open web’s massive global audience.
Today, almost everyone in marketing has heard of native advertising, and many are even utilizing it already. As per the statistics, the U.S. alone spent over $47 billion on native advertising, which accounted for 63.2% of total expenditure on digital advertising. In other words, six out of every ten digital adverts were native ads in the last year. While investment in such advertising went up rapidly, that is not the only noteworthy event previous year. We also experienced a surge in online shopping, indicating that something significant is happening in eCommerce marketing. This clarifies that those who haven’t tried out native advertising have to make it a part of their marketing strategy. For gaining the maximum benefit, you can head over to AdMedia.com and get the entire assistance. They have a team of experts who will help you boost your native advertising.
This article is a must-read for all the eCommerce marketers whose aim is to optimize conversions and make the most of their marketing strategies. Before you jump into implementing the native advertising for eCommerce, take some time and understand its benefits, how to get started, and get some tips to enjoy ultimate success.
Key Benefits Of Native Advertising For eCommerce
While native advertising for eCommerce continues to be the most under-appreciated marketing channel, it holds incredible benefits that can lead to the path of success. Here are some of the key advantages this marketing strategy delivers to the brands.
Creates Brand Awareness: Brand recognition does not come overnight. It requires constant efforts and the right marketing platform. Native advertising is a similar method that is relatively simple and cost-effective. It helps in boosting brand exposure among high potential customers.
Turns Prospects Into Customers: When individuals show interest in the product or service, they become the prospect. However, it becomes crucial to turn that prospect into a customer. And this can be done by native advertising, which aligns with the customer needs and helps create faster conversions.
Derives More Sales: Native advertising for eCommerce is about creating engaging content and then promoting it on the premium website with quality traffic. It is, therefore, no surprise that it increases the buying intent and hence, the sales for the company.
Decreases Purchase Time: An effective advertising system provides incredibly powerful targeting options which help in optimizing the customer journey and increasing efficiency. By targeting the high segmented audience with specific content, a brand can decrease its customer’s time-to-purchase.
Improves Customer Retention: There is no doubt that retaining customers is more essential than acquiring new customers for long-term growth. And native advertising for eCommerce helps by providing the best content to the right customers at the right time. It also encourages them to provide attractive deals and offers.
Key Players Of Native Advertisers In eCommerce Business
To better understand native advertising for eCommerce, it is essential to know who the actual players are. These are the three players who come together and make an advertising campaign successful.
Advertisers: They want to promote their brand, offers, services, and products. For this purpose, they buy a space and get their ad to appear on the website.
Publishers: Publishers are the websites that host advertisements. They are thousands in number and allow advertisers to feature their native ad.
Consumers: These are the people for whom advertisers run the ad. They browse through the website and tap on the ads that interest them.
Some service providers also work as a link between advertisers and publishers to attract consumers. One such provider is AdMedia. If you want to enjoy greater benefits and drive sales, you must get in touch with them to help you go native.
How To Build a Native Advertising Campaign for eCommerce?
Running a new advertising campaign in your existing marketing setup can be overwhelming; however, you can make it less tedious with the proper knowledge of the procedure. Below are the basic steps for launching well-crafted native advertising for eCommerce campaigns.
1. Pick The Right Advertising Platform
The process starts by choosing the desired native advertising platform to go with your marketing strategy. There are 1000+ different options available, and you have to make the right decision based on various factors like its partnerships with brands, exposure, past results, audience reach, and more.
2. Establish Your Goal From Native Advertising For Ecommerce
No strategy can be built without a clear goal. So, like every other marketing strategy, it is essential for a marketer to set quantifiable and measurable goals. Doing so will lead to the success of a campaign. Make sure the goal you set is achievable, time-bound, relevant, measurable, and specific.
3. Leverage Data & Statistics
Not all native advertising practices work with every niche. To make it successful, marketers must understand which practice works the best with their particular niche. For this, they should leverage the data and statistics to improve the campaign, monitor the performance, and optimize it for better results.
4. Develop Engaging Content
To build a captivating campaign, marketers must think of catchy headlines, mention numbers, use infographics, creative images, etc. Also, advertisers must stay honest and test the creative multiple times before launching it.
5. Focus On Reporting
The last step after configuring all the settings is to monitor the performance. The PIs and goals you have set will come back into the picture in this step. Markert must track the result and optimize it to achieve the best results.
Different Stages Of A Native Advertising Funnel
No single piece of content can move a user down the funnel. They need to be engaged and captivated consistently as they move along the digital journey. Markets should consider each phase of the funnel as a different opportunity that can lead to conversion or sales. And to do so, it is vital to be well versed with the three stages. Here are those stages:
This is the first stage of native advertising for the eCommerce funnel that drives quality traffic to the website. Here, the customers might not have heard of your brand or never given your product a thought before. Hence, markets should capture their attention with catchy content, headlines, images, etc., during their online browsing session.
Once the customers encounter the brand, it’s time for the marketers to drive their interest and lure them into delving deeper into your product or service. By offering them significant discounts, quizzes, examples of product usage, etc., via native advertising, a marketer boosts the curiosity and lets customers connect with the brand.
The final stage of the funnel is to get the sales done. It is the most crucial stage as customers decide whether to purchase from your brand or move to alternative options. This stage is a final trigger point of the buying cycle and determines the success or failure of a native advertising campaign.
Running a campaign of native advertising for eCommerce is the best option for brands seeking to attract a new audience or retarget existing customers. Over the years, it has become the vital fourth leg of the eCommerce stool. Bespoke creatives will help address specific customers and earn a loyal audience without making a lot of effort. If you haven’t started with it yet or want to change your strategies, get in touch with AdMedia. They have relevant expertise to help your eCommerce business grow with native advertising.