Marketing Innovation

Multichannel vs. Omnichannel Marketing: What is the Difference

The digital marketing world is evolving at an unimaginably fast pace. Every day there is a new concept, marketers are busy implementing so as to get the best of both worlds enticing customers & improving ROI.  In the past few decades, the digital world has taken a drastic turn with people switching between multiple devices […]

Does Customer Retention work for Your Business’s Success?

Customer retention is the foundation stone of any digital marketing strategy!  But, how to develop an incredulously smart customer retention strategy? To get into the nitty-gritty of how to create a powerful retention strategy, we need to first answer the following questions: What customer retention exactly is? Why is customer retention important for your business? […]

Your Email Marketing Checklist: 7 Important Things to Know

In the digital marketing landscape, while there are plenty of new & improved tools & technologies that have evolved over the years, email marketing has not lost its significance. With the right kind of approach and by keeping the checklist prepared, you can generate millions of leads and convert them into prospects.  But, there are […]

How to Enhance Engagement with Instagram Stories

Let’s make Instagram the chance to win more valuable customers! Doing Instagram stories right can bring your business followers at a drop of a dime. Surprisingly Instagram stories have a BIG business with around 300 million daily views. What makes Instagram stories so bankable? Every single user can get easy insight into the life of […]

5 Best Ways to Design Your Cross-Channel Marketing Strategy

We are living in an absolute Digital marketing landscape where your audience is everywhere. Maybe someone is looking for the cheapest nearby hotels or for some digital marketing agencies — marketers are always interacting with their customers via emails, social media, display ads, and through other channels. If someone is really interested in your products, […]

Effective Customer Communication Techniques During COVID-19

The world is completely different from what it looked like — a few months ago. We are hemmed by the fear of the invisible enemy, the coronavirus. The pandemic has psyched out every area of our life — be it personal or professional. Businesses have been consumed by the fear of losing their customers with […]

An Ultimate Guide to Cross-Channel Marketing

Wrap your head around and answer this question. What is your SINGLE dedicated advertising goal? Enhanced Traffic. Enhanced Sale. Yes, that’s RIGHT. You are going balls to walls to let your audience know what’s new you are offering them. But, if you have not implemented cross-channel marketing for your brand — you must think about […]

Copywriting Hacks for Three Popular Social Media Channels

Social media is an important tool for the success of any brand marketing strategy. In a survey, 92% of advertisers said that social media marketing played an important role in boosting their business. More so, every single social media channel is crucial to generating traffic, driving conversion rates, and helping your business to grow. Not […]

14 Retargeting Statistics You Must Know

Thinking of making Remarketing a part of your Digital marketing tactics? Remarketing used interchangeably with Retargeting has absolutely transformed the game for a number of organizations and has helped them grow into giant brands. This kind of strategy can powerfully boost your business by tracking past website visitors anywhere they are going across the Internet. […]

Smart Techniques for Successful Remarketing Campaigns

Remarketing is also known as Retargeting! With the help of Remarketing, from your past interests shown in the business, an online advertiser can re-deliver advertising. This simply draws benefits from the fact that those who have previously shown interest or had any kind of interaction with the business will be more interested in buying a […]

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