How You Can Use Quarantine Period for Brand Image
While the world is in a panic situation due to Coronavirus and the current lockdown that is going on, we are here to tell you how one can take advantage of this situation in the field of digital marketing. Digital marketing is the current Marketing System of the world and it is full of many opportunities. As our experts believe that there is nothing in this world that doesn’t have a slightest of positive effect on the field of digital marketing.
As soon as the Quarantine was established people started believing that social distancing will also harm their business which is true to a certain point. However, there are many businesses and Advertising benefits that you can derive from this situation.
Let’s take a look at the perspective from both the side that is the user and the seller. If you are a seller of some important commodity that is essential for your day to day life or is important for survival during this quarter in time period then this is a silver lining. You can easily sell your products at a great profit during this time. However, if you are a consumer then you have so many options to do at home. Most of the sellers are into the laws page and are selling products at a very high discount so you can take advantage of the situation and buy stores products at a very low rate.
Coming to today’s scenario imagine being locked down in your house and start thinking of the things that you need for this Quarantine. Voila! we just gave you a great business idea. As a digital marketer, you should see the positive side of this lockdown and plan on your business idea related to it. When let’s talk about the positive effect it will be having on you if you are a digital marketer.
Since you will be working from home you have a whole amount of time dedicated to yourself apart from any kind of distraction. When you are at home and explain various things you get different ideas for your marketing strategy and this would help you in developing a plan along with your team which could help in boosting your business once this lockdown is ended.
Everybody is searching for the coronavirus right now. You can also try to relate your brand with it and show people the way a day can use your product or service to keep themselves entertained during this period.
You can start running apps which will help people to have a brand image of you as until now most of the people would have been bored of listening to the same Corona thing again and again.
If you are an E-commerce website then you can obviously of a people great discounts and Boost Your Business by telling them how they can buy products from you and get 0 contact delivery. Buy-products online will not just help them in staying home but also will keep on providing them important commodities that they would be requiring.
The boosting budget of your ad could easily be sorted because everyone is online and it is a great opportunity to create a solid brand image. You can post blogs and social media posts to create an emotional connection with the audience.
You can even brand campaigns which showcase the good side of your brand and how responsible it is acting up as of now. You can add vlogs along with some Instagram boomerangs showcasing the creative side of your team.
It is a great opportunity for every display marketer and in an advertising agency to revamp its brand image before this Quarantine period and sup. If we see just a limited time like 3 to 4 weeks then we could imagine going for a downsize or loss but when we go for a larger picture we need to prepare ourselves for the heavy demand that people would be doing once this period is ended. Being a human we can’t live without a few commodities for more than a few weeks and when we have been into an isolated situation we will miss those things. Hence, it is a great time to advertise and promote your brand. Even if it doesn’t bring you sales then obviously it will give you a good brand image that you seriously need. It will not just increase your traffic and website visits but will also help people in knowing that they have something to be entertained and informed during this period.