Have you fixed your voice search optimization? If not, it’s high time — you must get started.
The user is more comfortable with the voice search than typing. Voice Search is gaining popularity at an essentially fast pace. In the years to come, voice search can dominate internet browsing than ever before.
Here are some real stats that reveal the increasing popularity of voice search in 2020:
Per surveys, by 2020 as many as 50% of the online searches will be voice-based.
By the end of 2020, as many as 30% of all the searches would be done without a screen.
By 2022, around 55% of the US household will own a smart speaker which was 13% in 2018.
This number clearly indicates that we are moving in the world where voice search would dominate over typing one’s query in the years to come. This percentage will only increase and for obvious reasons — it is comparatively convenient & faster to speak out the query than to type.
Per a statement released by Sundar Pichai, Google CEO, as many as one-fifth of the searches on Google are through voice search.
Particularly, teenagers prefer voice search more often. And, people falling under any age group make use of mobile personal assistance than typing their queries. The most amazing thing about voice search is — it keeps your hands-free leaving scope for multitasking.
Particularly when the world is fighting the menace of COVID-19, people making conscious & calculated choices — voice search is gradually becoming a part of the new normal. Most people today are looking for absolutely contact-free options and voice search serves the purpose to a great extent.
And, as technology is evolving every day, voice search has become an increasingly helpful option. In addition to mobile users and other smart speakers — voice search also finds relevance for the Amazon Echo & Google Home users.
With ever-evolving technology & the increasing use of digital assistants — voice search optimization has to be an essential part of your SEO strategy. In this blog post, we’ll talk about how you must strategize your voice search optimization success.
SEO strategies to Optimize for Voice Search:
- Make sure your Content is Conversational.
Make sure that you are making use of conversational language in your content. Indeed, it is being conversational in your tone that can make a big difference regarding voice search. On the other hand, using robotics language will only lead to ranking low in the voice search engine. The best way is to use simple & natural language — it enhances the chance of finding a match on getting a verbal query.
To keep the content conversational and fit for voice search would include the following criterion. Let’s dive:
Understand the intent of the users.
Understand how people are searching questions through voice.
Learn about the query style on voice search.
Know the type of keywords people are using during voice search.
Discover their conversation style.
List the type of answers to all the queries typical to voice search.
- Make sure you are Targeting Long-Term Keyword Phrases.
It is due to the conversational style of voice searches that these keywords are longer than the usual style keyboard format keywords. And, more than that Google loves full-fledged long-form content, which makes long-term keyword phrases way more relevant. Even if we cannot create content for each of these voice search terms, we can create long-form content to include each of these keywords. You can create content that includes all the important search terms that users are interested in during their voice search.
- Discover the Device Behaviors & Know your Customers.
For any form of search — be it voice search or keyboard search — having the knowledge of your customers, and the device behavior is essential. The marketers are required to do more to understand consumers & how they behave during the search. While at one end, the search algorithms are using location, and other data information — as a marketer you have to do your own bit and understand their behavior. From consumer insights and real-time research data — you can understand how different people are using voice search.
- Create pages with Answers to Questions.
Most Voice Searches are in question format beginning with question terms including “what”, “where”, “who”, “how” & “why”. Users are looking for immediate answers to questions. You can answer all of such questions beginning with such adverbs by creating a FAQ page where you can answer all of these questions. So that the answer appeals to the audience, create answers in a conversational fashion. To successfully make this step happen, you need to make sure your website includes schema & is technically sound. Make sure that pages load with perfect speed and navigation is smooth.
- Make sure Mobile is Top of Your Mind.
The world is slowly & gradually moving towards a mobile-first world — any product or technology is developed keeping mobile on top of the mind. And, particularly when it’s about voice search, local and mobile, both go hand-in-hand. On one hand, while mobile devices help with on-the-go local queries, voice searches add to the convenience with the hyper-local search. Make sure that every form of the XML sitemaps and brick-and-mortar locations is easily readable by search engines and visitors. Another important thing is making the experience good for mobile & desktop users both — make sure that it is optimized for “near me” type searches. Most importantly, make sure that you should improve page load time & speed.
Takeaways.
Voice search optimization should be essential for your SEO strategy if you want to thrive in the current digital marketing ecosystem. For any business to make strides, adapting with the ecosystem is important. At AdMedia, we help you increase ROI on every search. The popularity of voice search is growing every day & everywhere — soon it will be rampant. Consumers are constantly looking for easy & faster ways of dealing with their day-to-day lives, and in a similar vein, marketers must be ready to take the challenge and thrive. Most business giants like Amazon & Google are already accommodating to these changes — and every business should work in that direction. The above-enlisted strategies will help with optimizing for voice search.