How to Correctly Craft Meta Descriptions
Are you correctly crafting meta descriptions for your website?
Do you know that meta descriptions are a significant part of the optimization technique?
This part of the optimization technique can enhance conversion and CTR rates to an unimaginably high-level.
Writing compelling meta descriptions is a current hot ticket in the Digital Marketing landscape.
However, from the very beginning, Google has maintained that meta descriptions have nothing to do with ranking on the Search Engine Result Pages whatsoever. But, without an iota of doubt, correctly crafted meta descriptions can significantly increase quality traffic on your website.
A meta description is the meta tag that describes what the page is all about in simple and easy to understand words. In the Search Engine Result Pages, this meta description is displayed where the title of the page appears.
SEO & Meta Descriptions.
Doing a meta description right is an important segment of optimization.
But Google has always maintained that meta descriptions have nothing to do with ranking.
On a number of occasions, Google will automatically create a meta description for your website irrespective of whether it is already written or not.
It does not matter whether you have created a long or a short description, implemented high or low keyword density — your website’s meta description will be automatically generated.
However, in a lot of cases, Google would pick a snippet from the introduction. But, again that is not going to be the same for every website.
Meta Descriptions Beyond SEO.
A meta description is not just about correcting your SEO, but there are other considerations too. Crafting compelling Meta descriptions can drive traffic, enhance clicks, help with improved conversion rate, and make you revenue rich.
Let’s take a look into this:
You can have your CTR curve improve by correcting meta-descriptions, relevant to the user, and optimizing it methodically.
You can be sure about improved traffic coming to your website. With proper implementation of meta descriptions, the CTR improves, which further improves ranking & therefore generates quality traffic to your site.
Enhances Conversion Rate.
Writing your meta descriptions correctly can improve the conversion rate, which is the key focus for any business. If you wish to learn more about how to enhance conversion rates, get to this link.
What is a well-crafted meta description?
It should be written in a way that is closely related to what you have covered in the page. This must clearly explain what the page is all about and why you have even created it. The meta description should be so written that it gets your visitors excited about opening the link. This is where conversion improves significantly.
What should be the Ideal Length for Meta Description?
The ideal length for a meta description is considered as 160-165 characters. In some cases, with regard to who is your audience, it should be shortened to 156-160 characters.
This character length for meta–description helps with low bounce rate. It makes sure that your meta description does not get truncated in the SERP making it look irrelevant to the user.
While you must work in accordance with what Google guys are saying — it is always good to do your part of the testing — what’s working best for your site, what is better enhancing CTR, and how it is winning the trust of prospects in your website. This will tremendously boost your business.
This blog post is all about what steps you must take to craft your meta descriptions that work well for SEO, traffic generation, enhancing conversion, CTR, and keeps check on the bounce rate. Read to learn more about the ideal strategy for crafting compelling meta description:
Let’s get started with these steps:
Step 1: Researching the SERP is a Prerequisite.
The foremost crucial & first step in the process of crafting meta description, for any industry, has to be SERP research. The three most important elements of this first step are:
Researching SERP for the keyword, you are targeting,
Learning how your competitors are doing this, and
Keeping a track.
Step 2: Know About Your Audience.
Get deeper through the buying journey of your audience & discover how he reacts throughout the marketing funnel. You have to proceed cautiously here, knowing that this marketing funnel is going to be different in accordance with the kind of audience you are targeting. Don’t share a similar marketing funnel. Get your finding done right about the target audience and craft your meta description according to your target audience.
Step 3: Choose a Tone that Matches your Brand.
The tone of your meta description should be so chosen that it amplifies its usefulness across the brand’s ecosystem. This tone will talk about your brand & that has to be in accordance with your brand identity guidelines. It will be a representation of your brand in front of your users.
Do you think the tone of a brand that offers digital marketing services could be the same as that of an e-commerce brand?
You have to be very specific, what you are talking about. It should establish the connection and must resonate with your target audience.
Step 4: Incorporate your Keywords into your Meta Description.
Do you want to nail your audience’s query?
Let us tell you that incorporating keywords into your meta description is a great way to do that.
While you are performing SERP, what is that you see highlighted in the meta descriptions? Aren’t they highlighted keywords used with the meta descriptions?
This is one interesting way to drive your audience to your website with the most relevant result & help them with their query.
It adds to the probability of your website being noticed by the audience.
If your meta description is so crafted with keywords embedded that it satisfies the audience’s query then you are almost there! Conversion is inevitable.
And, the idea is to add the keywords that Google is going to highlight when someone searches for a query with the keyword in.
On top of that, don’t stick out like a sore thumb with crazy descriptions just check out the trending styles for doing it better.
Don’t forget to regularly follow industry experts, influencers, and other people who can get you better ideas. Knowing what’s trending and crafting your meta descriptions accordingly can get you amazing results.
Step 5: Keep Updating your Meta Description on Older Content.
Do you have a lot of older content on the site? So, do not forget to update the meta description for these content — it can bring you a lot of amazing results. Redoing your meta description is one way of bringing better Traffic to your site. Performing strategically designed refresh on your meta descriptions can seize better visibility on multiple platforms.
Be Crafty. Research. Be Specific.
On a number of occasions, writing meta descriptions can bring you boredom, but you don’t have to fall into that trap. If you are into the job of creating these descriptions — you must keep yourself crafty & specific to the topic with a lot of research.
Keep practicing day in and day out! Be into the habit of researching trending topics, experimenting with what’s working and what’s not for you. In addition to that, a meta description that is specific to the topic, you are talking about will only perform.
Correctly crafting meta descriptions can be an amazing way of boosting your business & driving quality traffic along with other paid strategies focused on being seen by the Right Audience to Maximize Results. In nutshell, your meta description must build a kind of confidence to your customers that whatever you are offering will for sure get to the audience’s pain point and get them a solution.
Keep being relevant!