Google officially launched Google Lens, the image recognition technology in 2017. It made it possible for people to understand a lot of things in their surroundings using the camera of their smartphones.
Google Lens is like having a business card of someone from the last meeting who may be of great help in your future business endeavors and you do not want to save that contact details in your phone manually, the camera of your smartphone will do that for you.
You can use your Google Lens — and directly tap on the text to copy it, or you can tap on the email address on the business card and directly send an email or click on the address to navigate directly to the address — so Google Lens makes it easy for you.
This AI-powered technology provides the user with extremely useful vision-based computing capabilities and gets you the information that you are looking for. This information allows the user to explore locales, shop using images, identify plants, translate text, copy information & a lot more.
Today, we have no time to manually copy a text, and to perform any such task manually, we want something that can do that for us before we know it. Google Lens is one such solution to a lot of our problems. And, gradually this wonderful technology is going to be on top of every user’s mind.
For digital marketers, it’s a challenge to discover how Google Ranks Google Lens Result. To get that knowledge handy, we have to understand how the Google Lens algorithm works and what all are the ranking factors that Google uses in its Lens algorithm.
What is Google Lens?
Google Lens is an AI-powered technology that can perform a variety of actions including copying text, shopping, converting text & more — by detecting an object using the camera of your smartphone. The most exciting thing is that when you are using Google, your lens won’t just see what your camera does, but also help you understand what you are seeing.
How Google Ranks Google Lens Result?
We have taken a reference from an in-depth analysis of the Google search results by Backlinko, which gets us a clear picture of how Google ranks Google Lens results & how the visual search works. This will require you to work on a few aspects of your SEO strategy. We’ll be throwing light on every aspect of finding one by one:
Title Tag: There is a matching keyword in the title tag of the page for almost 32.5% of the Google Search Results.
Images: As much as 33% of the Google Lens Result Images are present at the top of the page. The images high up on the page will fetch most of the Google Lens results.
Image alt text terms: As much as 11.4% of the Images that contain alt text terms similar to the keyword that someone has searched recently rank high on the Google Lens Search.
Page Authority & Domain Authority: Websites and pages with high authority will have the advantage of ranking high in Google Lens.
Mobile-friendly websites: As much as 90.6% of the Google Lens results come from websites that are mobile-friendly. Google Lens gives an advantage of ranking to the mobile-friendly devices over others.
Page load time: Google Lens gives an advantage to the relatively slow-loading pages.
Top-performing websites: Of all the Google Lens search results, 7.2% of results come from Pinterest & 4.1% of it come from Amazon.
Page’s URL: 29% of the Google Lens results are from pages that are built from keyword-rich URLs.
Responsive images: With Google Lens, the Responsive images have no ranking advantage, and that only 13.1% of the images in the Google Lens search result are responsive.
Images filename: Most of the Google Lens Search results have images with a relevant filename. Google Lens gives ranking preference to images with a relevant filename over images with an irrelevant or missing filename.
Google organic Ranking: As much as 15% of the Google lens Search results were from websites that also ranked high over the Google organic search pages.
How you must prepare for Google to Rank you on Google Lens Result?
Integrating AI into search marketing is inevitable. Getting started with Google Lens means covering some search optimization basics.
AI integration into search marketing is a prerequisite to Rank on Google Lens Result. To start working on Google Lens, you have to make sure you are working well with some of the search optimization basics neatly. There are a variety of opportunities when it comes to image searches. On product searches, the buying intent is pretty high, and therefore the foremost thing on how Google Ranks Google Lens Results is about brands indicating clear information on their products. To rank on the Google Lens search results, you need to take care of a few things. Read below:
- To rank on the Google lens search results use only keyword-optimized title tags.
- Your site will get ranked high on the Google Lens results when images appear top of the web page.
- Use images with alt text containing the keywords that someone has searched for recently.
- Work on the page authority & domain authority of your website or website pages to appear on the Google lens.
- Make sure that the logo and branding are done correctly. A strong logo is an important aspect of ranking high over the Google Lens Search results. A restaurant business must make sure to keep the outside branding visible from the street view.
- The metadata of the website should be created in a way to contain all the information in its alt tags for anchor text in image links, in the alt tags for pictures, and the text surrounding photos.
Takeaways.
Google Lens is an opportunity for not only the consumers but also for marketers who can use the platform to reach out to their target audience. And, apart from all the commercial opportunities that Google Lens offers, it also helps with shooting, pointing & scheduling a call into our calendar, and to do more. In the coming years, Google lens will pick its way into the life of our smartphone through Google Photos & Google Assistant. To know more about the latest Google updates & new technologies that Google has in the last few years, click here.