The pandemic, the expansion of streaming services, and the availability of a wealth of premium content have rendered Connected TV (CTV) the advertising platform with the quickest rate of development. Connected TV (CTV) advertising has become increasingly popular due to the rise of streaming services and the shift away from traditional cable TV. With the ability to reach targeted audiences and track ad performance, CTV advertising has become a powerful tool for marketers.
Let’s take a look at some of the best CTV advertising examples
Nike’s CTV advertisements have successfully promoted the sports brand’s merchandise. One of the notable commercials uses the company’s catchphrase, “Just Do It,” to motivate players to give it their all.
Serena Williams and LeBron James are among the athletes shown in the advertisement pushing themselves to the limit and conquering challenges. The advertisement highlights Nike’s dedication to greatness and implores viewers to adopt a similar outlook in their own endeavors.
Nike’s CTV advertisements have been effective at promoting particular items. The company’s cutting-edge technology and creative designs have been emphasized in advertisements, making it a desirable choice for athletes trying to boost their performance.
McDonald’s CTV ads have successfully promoted the fast-food chain’s products. One of the standout ads features the company’s popular mascot, Ronald McDonald, interacting with children and families.
The commercial emphasizes McDonald’s accessibility and affordability, emphasizing its value menu and welcoming environment for families. The advertisement also highlights McDonald’s dedication to using high-quality, environmentally friendly ingredients.
McDonald’s CTV advertisements have emphasized the company’s seasonal sales and limited-time menu items, making it a desirable alternative for clients seeking to experiment.
Jeep’s CTV advertisements have effectively showcased its cars and adventurous attitude. Jeep’s slogan, “Go Anywhere, Do Anything,” is included in one of the highlight commercials, with an emphasis on the tough and resilient Jeep Wrangler.
The advertisement emphasizes the Wrangler’s toughness and capacity by showing it navigating treacherous terrain and withstanding harsh weather. Also, Jeep’s dedication to outdoor exploration and adventure is highlighted in the advertisement, making it a desirable choice for clients who take part in outdoor activities.
The Jeep Grand Cherokee is a desirable alternative for clients searching for a high-end SUV because of its cutting-edge technology and opulent amenities, which have been featured in Jeep’s CTV advertisements.
Coca-Cola has had success advertising its products through CTV advertisements. The company’s well-known motto, “Taste the Feeling,” appears in one of the notable advertisements, focusing on consumers’ emotional bond with Coca-Cola.
The advertisement highlights how Coca-Cola can bring people together and foster joyful memories by showing individuals drinking it in various places and circumstances. The advertisement also emphasizes Coca-Cola’s dedication to environmental responsibility and sustainability.
The company’s seasonal sales and limited-time tastes have been promoted in Coca-Cola’s CTV commercials, making it a desirable choice for consumers seeking out new experiences.
The automobiles and brand messaging of the automotive company Subaru have been successfully promoted via CTV advertisements. The company’s slogan, “Love. It’s what makes a Subaru, a Subaru,” is used in one of the advertisements that stands out and emphasizes the company’s dedication to dependability and safety.
The advertisement highlights Subaru’s cutting-edge safety features, such as EyeSight Driver Assist Technology, and the firm’s dedication to all-wheel drive in all of its vehicles. The advertisement also emphasizes Subaru’s dedication to environmental responsibility and waste minimization.
The large cabin and off-road capabilities of the Subaru Outback, which make it a desirable alternative for adventurers, have been featured in Subaru’s CTV advertisements.
Amazon’s CTV ads have been successful in promoting the company’s products and services, as well as highlighting the convenience and accessibility of shopping on the Amazon platform.
One of the standout ads features a family ordering product from Amazon using their voice-activated assistant, Alexa. The ad showcases the ease and convenience of ordering products with just a few simple voice commands, highlighting the benefits of using Amazon’s smart home technology.
Amazon’s CTV ads have also successfully promoted the company’s Prime membership, which offers free two-day shipping, streaming services, and other benefits. Ads have emphasized the affordability and value of the membership, making it an attractive option for potential customers.
Allstate’s CTV ads have been successful in promoting the insurance company’s brand and services, as well as promoting safe driving habits. One of the standout ads features actor Dennis Haysbert, the company’s spokesperson.
The ad showcases Haysbert discussing Allstate’s safe driving rewards program, which rewards drivers for driving safely and avoiding accidents. The ad emphasizes the importance of safe driving habits and highlights the rewards program’s benefits.
Allstate’s targeted approach to CTV advertising has also been effective, with ads being shown during relevant programmes such as sports events and popular dramas. This has helped ensure that the right people see the ads at the right time.
Progressive’s CTV ad campaign has consistently promoted the insurance company’s brand and services. One of the standout ads features the popular character, Flo, who has become synonymous with the Progressive brand.
The ad showcases Flo in a variety of amusing scenarios, all highlighting the ease and convenience of using Progressive’s insurance services. The ad also emphasizes the company’s competitive rates and personalized service, making it an attractive option for potential customers.
The use of humor and memorable characters, such as Flo, has been a key factor in the success of Progressive’s CTV ads. The ads are able to capture viewers’ attention and make a lasting impression, leading to increased brand recognition and customer engagement.
Target’s CTV ad for their back-to-school sale was a well-executed and targeted advertisement. The ad was designed to appeal to parents who were watching content related to parenting and education, and it emphasized the idea of getting ready for the school year.
The ad featured a family shopping for school supplies and clothes at Target, with the parents excitedly showing off the deals and discounts they were getting. The ad also showcased Target’s wide selection of products, from backpacks to clothing to electronics.
By targeting parents who were already in the mindset of preparing for the school year, Target was able to capture their attention and generate interest in their back-to-school sale. Additionally, the ad emphasized Target’s affordability and selection, making it an attractive option for families looking to save money.
Pepsi is no stranger to creating iconic and memorable advertisements, and its CTV ad during the 2019 Super Bowl was no exception. The ad featured a humorous exchange between a customer and a waiter, who repeatedly asks if Pepsi is “okay” instead of the customer’s requested Coca-Cola. The ad then shows celebrities Steve Carell, Lil Jon, and Cardi B coming to the customer’s defense and declaring that Pepsi is more than just “okay.”
The ad targeted people watching the Super Bowl, a highly watched and anticipated event in the United States. By using humor and celebrity endorsements, Pepsi captured viewers’ attention and generated buzz around its brand.
The ad was successful in generating interest and conversation on social media, with many people praising the humor and star power of the ad. Additionally, the ad helped to reinforce Pepsi’s position as a strong competitor to Coca-Cola and other soft drink brands.
CTV advertising has become an essential part of marketing strategies for many businesses, as it offers a highly targeted and measurable way to reach audiences. The examples we have explored, including Pepsi, Target, Progressive, Allstate, Amazon, Nike, McDonald’s, Jeep, Coca-Cola, and Subaru, showcase the effectiveness of CTV advertising in promoting brand messaging and specific products.
These companies have leveraged the unique capabilities of CTV advertising to reach their target audiences effectively, delivering compelling ads that resonate with viewers. They have used storytelling, humor, and emotional connections to engage viewers and stand out from the competition. By continuing to innovate in their CTV advertising strategies, these companies and others like them will undoubtedly continue to capture audiences’ attention and drive growth in their businesses.