Building a profitable business is no easy task. After all, you can design your online shop to look and function the way you want it to, promote it across many channels and even drive a ton of traffic to it on a daily basis. But just because people visit your online store doesn’t mean they’ll actually buy anything.
In fact, it’s only after you have your shop up and running that the real work begins. In that context, here are the best tips out there to help you skyrocket your e-commerce conversions so you can start generating more sales.
Tips To Skyrocket Your Ecommerce Conversions
Start Building Trust
Not everyone that visits your site is at the right stage of the buying cycle to convert. In fact, some may be visiting your site for the very first time and may be hesitant about making a purchase. That’s why establishing trust, in tiny increments, is the key to helping move those in the early stages of the buying cycle towards a decision to buy something. One of the best ways to do this is to start small and ask site visitors for their email address, just as Nike does.
By encouraging people to trust you enough to provide their contact information, and later sending your campaigns to them via email, you can convince those that aren’t sure about buying from you to go ahead and give you a try.
Use High-Quality Images
People that are shopping online rely on your shop’s images to make their purchasing decisions. After all, they can’t physically see or touch your products. But they definitely want to know that the money they’re about to spend is worth it.
Leverage the power of high-quality images like these throughout your own e-commerce shop to help increase sales. Make sure the images are large enough to show detail, are crisp and clear and have good descriptions to back up the imagery.
Eliminate The Risk
Another common reason people shy away from finalizing an online purchase is the fear that it won’t fit, won’t be what they expected, will come damaged in the mail or any other number of concerns. If you eliminate these risks, your customers will be more likely to make a purchase from you. For instance, make returns easy and free of charge. Offer free shipping and product guarantees. Even consider allowing hassle-free returns to your brick and mortar shops if that’s possible. Take it from successful e-commerce shops likes Hugo Boss. Not only does the brand offer free shipping on all purchases, it makes all returns by mail free of charge. Your customers are sure to appreciate that buying from you carries no risk.
Create An Easy Checkout Process
As one of the biggest e-commerce giants in the world today, Amazon can teach every online shop owner a thing or two. And, while your e-commerce shop may not be as large, study Amazon: The way it runs things is efficient and could help you increase your shop’s sales. For instance, many people abandon the checkout process because of things like unexpected shipping costs, the requirement to create an account, concerns about security and, most importantly, a difficult checkout process.
Just remember, it doesn’t matter what you sell, how you promote it, or how much traffic comes to your online shop if no one’s buying. Take the time to apply some of these tricks so you can generate the most revenue possible and continue to build your business.