Display Advertising is an important means of brand building and digital marketing these days. When you are thinking of advertising your business, you will need to consider three important things that include, the visual appeal, its location, and how much it is relevant to the end user.
Benefits of Display Advertising
And, the concept of inclusiveness on which this Display advertising is based has made it one of the gems of the Digital marketing. Its enormous capabilities of visual appeal and targeting the huge audience, display ads help in adding to the brand value of a business. Here’s a brief description of what the basic purpose of Display advertising and how it can benefit your business tremendously.
Display ads are actually all those paid advertisements which users can see on the website pages. These are mostly in the form of graphics! One should not confuse between Pay Per Click/ Search Engine Marketing/ Paid Search ads, they are different from Display Ads. While Display ads appear whenever a person is surfing the net, the PPS ads will appear whenever someone is searching. Display ads are also called as banner ads however they do not really appear in the form of banners. They are actually graphics forms, in the shape of a rectangle or square.
Benefits of Display Advertisement
1.The Visual Appeal
The foremost benefits of display ads/ display advertisement are that these are designed in graphic form. Because of their graphic form, display ads can be tweaked and customized as per the requirement. Unlike SEM ads that is Search Engine Marketing ads which are text-based, Display ads can be designed using videos, audios, and graphics to lure more customers. This helps in Brand marketing to a greater extent!
- Support in Brand Building/Brand Awareness
Display ads are based on the visual thing and that helps businesses to a great extent in creating brand awareness. In case of PPC ads, the user is forced to read out the entire content and if only, he gets that much of time to do so, he will be switching to the website page to explore about the business. But, that is not true in case of Display ads, they are rather simple and convenient for users. Since they are properly styled and can communicate directly with the visitor, one just needs to click and all the information about the website can be revealed. You don’t really need to click!!
3.Relevant Traffic Generation
When you are targeting your audiences through digital marketing, one of the most important aspects is targeting the right kind of audience. And, that criterion is fulfilled with display ads! Same as the Facebook and SEM ads, in case of display ads, one can customize and set certain parameters. This way you can control what all are the sites where your display advertisement will be appearing on, which geographical area it is targeting, and in which niche market, the Advertisement will be displayed. For instance, an educational institute can target a student of that age and are visiting educational institutes.
Display ads help your business in a number of ways much like social media marketing and other means of traffic generation! Most importantly, it helps in reaching out to your relevant target audience. Don’t wait to use this impactful strategy to advertise your brand and gravitate the right kind of audiences.