Delta Airlines is running one of the longest live events on Facebook – a 50-plus hour event on the platform that started at 9:00 a.m. ET, yesterday. Moxie, the Publicis Media agency, is handling the event together with Delta. During the course of the marathon digital event Delta will identify each of its 80,000-plus employees by name and thank them for their efforts.
Delta and Moxie even thought through a situation where employees would have to wait for their name to appear during the 50 hour-long event and might find it difficult to kill time. They created a microsite where employees can find out when their name will be announced among other things.
This is truly a landmark event with a global dimension wherein every Delta employee will cherish it as a memorable occasion in his or her career. The airline went around the world, mainly across its travel hubs from places as far between as Atlanta and Seoul among many others in order to choose celebrities to participate in this event. So there are now more than 430 actors, athletes, comedians and Delta business leaders participating in this event dedicated to Delta employees. These celebrities will add vibrancy and value to Delta’s efforts in thanking its employees and some them include actress Naya Rivera, Notre Dame football coach Brian Kelly and Coca-Cola chairman Muhtar Kent.
There are also other famous and highly talented showstoppers and performers who added momentum to the show that spanned across more than 50 hours. Along with the special note of thanks to all the employees, performances by a balloon animal artist, mime, domino artist, jugglers, ice sculpture artists, puppies and champagne among others things, sustained the momentum of this special event. Joanne Smith, EVP and Chief HR Officer, Delta, said, “Taking care of our employees is one powerful way to ensure the 180 million customers we serve every year enjoy their Delta experience. We’re proud of our employees and excited to dedicate 50-plus hours to honor each and every one of them.”