The Great American Eclipse on Monday, Aug, 21 is the first total eclipse that had been seen from coast to coast across the United States in nearly a century when the earth, the moon and the sun came under a single alignment. This phenomenon presented a unique opportunity for brands and TV news networks across the country to tune up for the once-in-a-lifetime event that would be watched by a huge audience. (more…)
Over the last couple of weeks, at Digital Content NewFronts 2017, in New York, as many as 32 digital publishers presented a wide range of content packages and insights into the behavior of their audiences. The fortnight-long NewFront events provided a marketplace to media buyers and sellers to network and build partnerships extensively. (more…)
Will the rise in streaming platforms change their strategies if viewers leave the room when ads appear on traditional TV? Advertisers are doing all they can to keep up with changing viewer behaviors even as the technology around TV keeps advancing and evolving. How about targeted and interactive ads for viewers to engage with rather than ignore? There are companies like BrightLine and true[X] that have tried to solve the problem by creating such ads. (more…)
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