In order to enhance B2B business, companies need to adopt lead generation marketing strategies that deliver results.There are various ways in which you can utilize customer voice to create better lead nurturing B2B marketing strategies for your company.
Lead nurturing is the process by which the company approaches the buyer at each stage of the buying process, educating them of the company’s products/services and making a personalized pitch to engage the customer with the product/service experience so that the customer can take the buying decision.
B2B Marketing Strategies
In today’s world of cut-throat competition, it is necessary for companies to proactively contact customers, understand their requirements, and maintain relationships with them. Here are various ways in which you can utilize customer voice to create better lead nurturing marketing strategies for your company.
Focus On Account-Based Marketing:
Account Based Marketing is a strategy in which the customer comes first and the company’s products/services are pitched to serve the specific customer’s needs. This is an effective strategy in which the customers are classified into different accounts depending on their revenues, size, industry, products they have and the market needs they serve.
Then you can do a market research about what their needs are, what problems they need solving, how your company can add value to their business, etc. you should also identify their personal preferences, their preferred medium of communication, their method of consuming information etc. Finally, you can develop a personalized sales pitch on how your company can solve their problem efficiently and in a cost-effective manner.
You can have personalized sales, promotion, offers and can create a customized message about your firm’s capabilities for each customer. Be tech savvy in reaching your targeted customers using advanced digital marketing techniques such as Twitter tailored audiences, Google customer match, LinkedIn Matched audience etc.
Employ Content Marketing:
An informed customer can make better decisions and also values the company which provides him with enough information to enable him to evaluate things properly. An effective content marketing strategy can attract, engage and inform the audience with the help of interactive content such as videos, infographics and blog posts etc. Host high-quality content on your website which addresses customer’s questions and provides solutions to their problems.
A brand which takes content marketing seriously is uniquely positioned to serve its customers well. It can be a great way to guide and connect with them during every stage of the buyer’s journey and can enable them to move through the sales funnel.
About 3 billion people around the world use email which amounts to 40% of the whole population. And the number of email users is steadily increasing every day with about 200 billion emails being sent daily and half of it is business oriented.
Emails have become a big part of people’s lives enabling them to connect with all the other social media platforms with just a click. Sending an email is not enough, you need to convert the leads into actual sales. This can be done by having an engaging and quality content along with a strong call to action. Also, you need to make it easy for people to do the specific actions you’d want them to take, such as fill out a form to get a complimentary guide, to sign up for a free trial, or call a specific number etc. Make sure your email is aesthetically good and with great colors. You will need to incorporate images, use bullet points, have short paragraphs and lines.
With these B2B marketing strategies, you will soon get success in your business. So do implement these strategies and don’t forget to share your thoughts.