In CPM, the ‘M’ denotes the Roman number 1,000 and this often confuses people. Rather than going into the reasons for cost per thousand not being abbreviated as CPT, this blog will look into the role of this form of advertising in marketing. If the objective of the advertiser is to simply make a singleContinue reading “CPM or Cost Per Thousand Impressions of an Ad on a Webpage”
The world of advertising has been evolving at a rapid pace in comparison to all other industries because it is usually among the first to adapt to technological changes. Two-thirds of all advertising revenues in the United States today is generated by online advertising which includes digital and mobile and it is set to occupyContinue reading “Marketers Need to Adjust to the Fast Pace at Which Online Advertising Evolves”
Today’s AI is becoming a widely used technology that brings enormous change in social, political and cultural spheres. Virtual assistants like Siri, Alexa and Cortana revolutionize the way the users are interacting with the machines. A voice AI platform called Voysis, gives organizations an option for customization and complete voice AI platform, which provides theContinue reading “Voice AI is Going to become a Reality Very Soon”
The competition of ‘stories’ platforms, Instagram and Snapchat, is turning out to be a no-competition going by the latest stats from a report by L2, a digital media rating agency that benchmarks the performance of over 1,800 brands across 14 industries globally. L2 had been studying 89 brands that maintain both Instagram and Snapchat accountsContinue reading “For Marketers, Instagram is a Much Better Option than Snapchat”
The process of displaying ads on SERPs (search engine result pages) showing results after a particular keyword has been searched by a user on a search engine, is search advertising. Search engines also display ads on web pages across different websites using similar advertising methods.
The digital marketing world is currently changing at a very fast pace and it is critical to learn and know about most of the updates. In order to cope with this large and complex market as well as to maintain and expand customer base, you need keep up with the latest trends and beat theContinue reading “Some Remarkable Stats That Marketers Can’t Afford to Ignore”
The history of pop advertising began in the 1990s when a young web developer by the name of Ethan Zuckerman came up with a code to develop a window that was needed for a ‘fire-fighting’ operation of an automobile manufacturer whose online ad campaign came under malicious manipulation.
The whole idea of native advertising is meant to make an ad appear like editorial content. However, it’s not as simple as that because a lot of adjustment is needed to do so and yet include the promotional message of the ad into the editorial in a subtle manner.
There has been a discernable rise in the number of video uploads on social media sites like, Instagram and Twitter as media and entertainment companies are trying to engage their audiences increasingly on social media. This has led to fast growth in online video advertising.
The speed of technology and adoption presents unique challenges for businesses. In the online world, generating traffic and leads as well as ROI are the leading challenges marketers face. More and more customers are visiting on one website or another; some are just for the sake of browsing the website for fun while others visitContinue reading “How Marketers are Dealing with Challenges in the Present Day Buyers’ Market?”