The process of displaying ads on SERPs (search engine result pages) showing results after a particular…
Rashmi D
Some Remarkable Stats That Marketers Can’t Afford to Ignore
The digital marketing world is currently changing at a very fast pace and it is critical…
Pop Advertising is a Like Double-Edged Sword that Needs to be Used Rightly
The history of pop advertising began in the 1990s when a young web developer by the…
Native Advertising Offers Many Advantages but Should be Used Properly
The whole idea of native advertising is meant to make an ad appear like editorial content.…
What Factors are Driving Online Video Advertising?
There has been a discernable rise in the number of video uploads on social media sites…
How Marketers are Dealing with Challenges in the Present Day Buyers’ Market?
The speed of technology and adoption presents unique challenges for businesses. In the online world, generating…
Impact of Cloud Computing on Marketing Technology
There’s no doubt that mobile communications and internet drastically changed the world. Over the last few…
Banner Advertising is an Important Part of Display Advertising
The most common form of banner advertising is what we see in any commercial, corporate or…
Pre-Order a Smart Cooktop from BuzzFeed That Connects to Smartphone via Bluetooth
Appliance freaks can now pre-order a smart cooktop, which can basically track the surface temperature of…
Display Advertising Trends That are Driven by New Innovations
Like everything online, display advertising trends keep evolving at great pace. Gone are the days when…
Can Display Advertising Increase Brand Awareness?
How much time do you just piddle around reading scientific research, sports stats, and cafe recipes?…
Brand Union CEO Toby Southgate Quits to Join McCann
Toby Southgate, who was the youngest ever CEO of WPP branding agency Brand Union, has joined…