Is the ‘cold call’ as we know it, burning itself out? Many marketers seem to think…
Rashmi D
Amazon Spark Set to Light Up Brand Discourse on Social Media
Amazon Spark is a social feed of user-posted images in the manner of a ‘story’ on…
How brands are adjusting and adapting to digital media
Digital marketing has today become an indispensable part of any media mix as shoppers are increasingly…
Facebook’s Watchlist Will Heat Up the War of Ad Spaces
Facebook is soon going to launch a new feature called “Watch,” which is going to disrupt…
CPV Advertising is set to Rule Online Advertising in Future
As with most rules of the internet, online advertising rules are also framed and set by…
Does Twitter Influence Smartphone Purchase Decisions in Any Way?
Making the decision of purchasing a smartphone is not easy because the devices are a significant…
CPC Format of Advertising is the Most Optimum Way
Recently, Facebook announced that it won’t charge advertisers for unintentional clicks on their advertisements by users.…
Advertisers on Facebook Won’t be Charged for Unintentionally Clicked Ads
We all have had moments when we were scrolling or clicking through a website or mobile…
CPM or Cost Per Thousand Impressions of an Ad on a Webpage
In CPM, the ‘M’ denotes the Roman number 1,000 and this often confuses people. Rather than…
Marketers Need to Adjust to the Fast Pace at Which Online Advertising Evolves
The world of advertising has been evolving at a rapid pace in comparison to all other…
Voice AI is Going to become a Reality Very Soon
Today’s AI is becoming a widely used technology that brings enormous change in social, political and…
For Marketers, Instagram is a Much Better Option than Snapchat
The competition of ‘stories’ platforms, Instagram and Snapchat, is turning out to be a no-competition going…