Google Maps Gets Updated with 4 New Features Added

Google has come up with four new Google map updates for searchers & businesses. This will undoubtedly improve users’ experience in a number of ways. Google has been adding a host of features to Google Maps for the last many years, and it has yet again come up with four new updates to help itsContinue reading “Google Maps Gets Updated with 4 New Features Added”

5 URL Optimization Tips for Improved Website Performance

We often overlook the importance of creating URLs that matter to your customers. However, a properly structured URL can be the gateway to your site for the user who has come looking for products and services that your site is providing.  URL structure optimization is one of the most important things, which is overlooked. WhenContinue reading “5 URL Optimization Tips for Improved Website Performance”

Google Announces Search Console Crawl Stats Report Update

Google recently announced a new & improved Search Console Crawl Stats report Update. This new Search Console update will help users enhance the quality of their site & further increase their site’s popularity.  This brand new version of the Crawl Stats report will help users better understand how Google bot crawls the site and whatContinue reading “Google Announces Search Console Crawl Stats Report Update”

Google Ads’ Smart Bidding Enhances Predictions & Insights

Google Ads announces a new update to its Smart Bidding. It comes with an enhancement in the reporting through which marketers can get better insights into the predictive features & the performance drivers. The announcement followed closely after a blog was posted a day before encouraging advertisers to take the advantage of Smart Bidding. GoogleContinue reading “Google Ads’ Smart Bidding Enhances Predictions & Insights”

Twitter Launches Fleets Like Other Social Media Story Section

Twitter launches “fleet update” for all users! This is similar to the story share for all other social media platforms.  Twitter launched this story-like fleet update in Japan last week. And, now the social media giant has rolled out the update for all users. Both users on Android or iOS can now have the accessContinue reading “Twitter Launches Fleets Like Other Social Media Story Section”

Search Ads vs Display Ads: Which is Best for Your Ad Campaign?

This is pretty tough to be sure whether to use search ads or display ads for your online campaign. And, it is definitely one of the foremost important decisions as it may lead to losing a significant part of your ad campaign budget.  Ask yourself the following questions before setting an advertising campaign: What isContinue reading “Search Ads vs Display Ads: Which is Best for Your Ad Campaign?”

How to Create & Evaluate SEO-Friendly Content?

Creating SEO-friendly content is an amazing way of engaging your audience. Well-crafted SEO-friendly content can escalate the customers’ journey from brand awareness to increased sales.  The online marketplace is all about GREAT content. People at every stage are craving informative, well-written, easy to read & understand content. And, most importantly it should be SEO-friendly contentContinue reading “How to Create & Evaluate SEO-Friendly Content?”

Search Ad Spends Recovering after the Pandemic

Unlike what you might have thought, the search Ad spending has increased in 2020. And, it is during the coronavirus pandemic that digital marketing is moving towards a new phase. With social spends & Search Ads spending gradually beginning to rise across multiple channels — it looks like the digital marketing industry is once againContinue reading “Search Ad Spends Recovering after the Pandemic”

15 Wonderful Ideas to Improve Work From Home Performance

Work from home is another thing that came to the fore with the outbreak of coronavirus.  This might have been tough for a lot of people given the environment that they get at the workplace.  This might have been tough for those who have never worked remotely sledding around in their couches.  On the otherContinue reading “15 Wonderful Ideas to Improve Work From Home Performance”

Google Suggests Using Permanent URLs for Black Friday Pages

Google in a statement recently advised sellers and e-commerce giants to use permanent URLs for black Friday rather than getting into the creation of a new URL every for the massive sale.  This recommendation from Google came in a set of “best practices for Black Friday and Cyber Monday pages”. This also had five moreContinue reading “Google Suggests Using Permanent URLs for Black Friday Pages”