In our previous blog post, we talked about contextual advertising and what techniques you can use to boost your advertising using contextual marketing. We discussed what is contextual targeting how it differs from other forms of online marketing. This is another post on “contextual advertising” in a row. But, it is going to be discussing […]
You can get away from the fact! Your customers have been ignoring your banner ads, sponsored search results & video ads lately. It is because you have not been doing it right. Learn about contextual advertising – learn the art of creating campaigns that fit into the context. Create the marketing experiences that get etched […]
Are you up with designing your Email advertising strategy? Before starting with designing your Email advertising strategy, knowing about the latest trends and stats will enhance the probability of creating a winning strategy. Marketing is all about keeping your plans & strategies updated with the latest industry trends & stats. Tweaking it according to your […]
Retargeting and remarketing are often used interchangeably, but there are some trivial yet important differences that every digital marketer should know. It’s not surprising if you are confused between remarketing & retargeting. In the digital marketing landscape, both terms are used interchangeably. But, they are technically not the same concepts. We can say that both […]
In the last few years, email advertising has come a long way. While most brands today look obsessed with the idea of all those fancy new functionalities — they do not always work. No matter how many bells & whistles you are incorporating therein, it won’t work. So how does it work? Do you know […]
Google is up with new updates in line with the COVID-19 era. Google is coming up with new updates to Display ads and image extensions to make shopping a smart & exciting experience for users. Google Update: Google adds new features to Visual Options for Shoppers and Brands. Google is accepting reality and works to […]
Google recently added new features to Responsive Search Ad copy options. These dynamic features will add to the functionalities of RSA ads helping with asset suggestions & cross-campaign results. Google has added the following important features to the responsive ads including: Location insertion Countdown customizers. Apart from the above two users will also be able […]
Display advertising is the mode of digital marketing whereby various visual forms of advertising are used including banner ads to advertise various products and services on different channels like social media, websites, and apps. In this blog post, we’ll learn about display ads how they grab the attention of the audience by targeting mechanisms, types, […]
Do you wonder why native advertising works better than traditional forms of online advertising? It blends seamlessly in the environment it is placed in. They are designed to look like the list of articles that you have come searching for. That is the simple logic that makes native advertising work. In today’s scenario, we get […]
Email marketing combined with some other search engine optimization techniques can do wonders for your business. It’s like some real revenue-driving magic machine! For every $1 you spend, email marketing can get you $38. It drives you ROI like no other strategy. It brings you the best buck for your buck — and that is […]
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