Brands have often been in dilemma in bringing the influencers on board their marketing strategy. They are susceptible to spend a budget on something, the outcome of which is not in their hand. This decision often lets them to not get into any sort of influencer marketing strategy.
In order to enhance its market reach amidst growing competition and market share by rivals Coca-Cola. To expand its carbonated beverage reach to urban and semi-urban population PepsiCo is all set to acquire SodaStream, a company notification read.
Behind any industry and trade and product, data metrics play an important role. It’s the deal which brings the revenue for the companies and with GDPR in the town, the data plan might need to be revoked. The private data needs protection and in that scenario, the businesses need a proper planning.
According to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up to target a specific audience. Take a look at how to set up new PPC campaigns for good returns. PPC advertising has become one of the most influential online marketing options […]
In a research and investigation conducted by Associated Press, Google seems to getting into a tough time ahead given the world mulling over stringent Data Protection laws. The investigation reveals deeper impacts on billions of smart phones all around the globe given the breach of code by Google.
Digital transformation is forcing the hand of businesses everywhere. Adapt or die seems to be most modern companies’ mantra in today’s cutthroat world. If they aren’t proactive at responding to changing technologies, social behaviors and the ingenious marketing campaigns of the competition, they’ll end up in the recycling bin.
Alibaba’s digital marketing arm Alimama has unveiled an artificial intelligence-powered copywriting tool. Tapping the huge pool of content on Alibaba’s e-commerce sites Tmall and Taobao, the AI copywriter uses deep learning and natural language processing technologies learn from millions of top-quality existing samples to generate copy for products.
In the previous post of Some Social Media Strategies to Improve Ad Performance – Part 1, we did talk about some of the ways in which you can improve your social media performance for Ads. For social sites to work pretty well, it is imperative that you do things precisely and correctly. Check out the […]
Mary Meeker’s 2018 Internet Trends Report is out and it’s a total understanding of the industry norms which has trended in the entire year. It focuses on the entire regimen for understanding the norms for internet happening in the financial year for 2017. There are some entities that have gathered momentum while some lack on […]
Since the launch of the Instagram Business Profile in the year 2016, everybody has been thinking to switch on to it sooner and later. For most influencers and organizations who had a lot of following, converting their account into the business profile was an easy decision.
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