AdMedia Takes Extra Precautions to Prevent Consumers, Brands and Publishers From Malvertisements
Partnership With RiskIQ Adds Additional Layer of Fraud and Malware Traffic Auditing; Increases Network Quality and Safety
BURBANK, CA Jun 7, 2012 – AdMedia, the leading provider of performance-based advertising solutions, today announced a new partnership with RiskIQ, the foremost provider of cloud-based risk management solutions, to provide fraud and malware traffic auditing to their product offerings. This new partnership and implementation of supplementary security will help to increase AdMedia’s network quality and safety for their users and advertisers.
The instance of malvertisements — infected online ads posing as legitimate ads capable of corrupting a computer — has increased dramatically in the last few years. Unbeknownst to most consumers these malvertisements can download and infect their computer just by visiting a website with infected ads on it — even if they don’t click on the ad.
In a pre-emptive strike against these malvertisements, AdMedia will utilize RiskIQ’s proprietary solutions to scan all ad tags for malware, phishing scams and spam. Doing so will allow RiskIQ to alert AdMedia to any offending ads, allowing them to immediately remove the malicious advertisement and in turn protect both consumers and website publishers.
“Malicious ads turn up the cost of advertising by creating a bad experience for the consumer, which in turn makes them less likely to interact with what they perceive to be the offending brand and website,” says Avi N. Bibi, COO, AdMedia. “When consumers feel they’ve been negatively impacted by an ad they will block the ads, thereby driving down publisher revenues. By providing this additional layer of fraud and malware traffic auditing we’re not just increasing the quality of our networks but ensuring that consumers continue to trust the ads.”
“As the occurrence of malvertisements continues to rise, publishers need to ensure they are working with reputable advertising networks that are looking out for their best interests,” says Elias Manousos, CEO of RiskIQ. “AdMedia is at the head of their class in protecting the brands and publishers they work with from these rogue infected ads.”
A performance based advertising network, AdMedia has been providing Advertisers and Affiliates with marketing solutions since 2007. AdMedia connects advertisers to consumers across many channels, including industry leading email, domain, social and search networks. More than 60,000 advertisers utilize the AdMedia network to advance their offers. A privately held company headquartered in Burbank, AdMedia has domestic offices throughout the state of California. Connect with AdMedia on the web at www.admedia.com, on Facebook at facebook.com/AdMediaCommunity and on Twitter at Twitter.com/Ad_Media.