Partnership Adds Additional Layer of Real Time Brand Safety and Contextual Data to AdMedia’s Inventory
BURBANK, CA June 18, 2012 – AdMedia, the leading provider of performance-based digital advertising solutions, today announced a new partnership with AdSafe Media, the leading provider of preventative brand protection and campaign performance data for digital advertising. The partnership will ensure the quality and brand safety of AdMedia’s networks for their users and advertisers.
AdSafe provides a uniform standard for rating commercial digital content to help improve the safety and efficiency of online ads. The company’s Content Rating System scores and evaluates the brand safety and context of web pages on the individual page level. Leveraging these ratings, AdSafe protects advertisers’ brands from appearing on pages that do not conform to brand guidelines. Powered by real-time data feeds, AdSafe enables campaign control, confidence and optimization for brands/agencies, publishers and networks.
AdMedia is now leveraging AdSafe’s industry-leading data to rate and assess the content of individual web pages in real time, ensuring that their customers’ advertisements do not appear on pages containing adult content, illegal downloads, offensive language, illegal drugs or hate speech that could be seen as detrimental to a brand’s reputation. Further, by tapping into AdSafe’s Contextual data (classified per the IAB Networks and Exchanges Taxonomy), AdMedia can now provide valuable contextual relevance information to its clients who want the confidence in knowing that ads are effectively reaching their target audience on both safe and relevant sites.
“Top brands utilize the AdMedia network to advance their offers and they trust our company to help protect their brand integrity,” says Avi N. Bibi, COO, AdMedia. “We serve millions of ad impressions every day, so it’s critical to integrate a platform that gives real-time data and contextual relevance. This in-depth level of digital ad reputation management allows us to maintain the highest quality inventory for our clients.”
AdMedia brings advertisers and publishers a powerful, efficient and responsive integrated digital marketing platform powered by leading-edge methods and proprietary technology. The company works with clients to design their own programs, leveraging all of AdMedia’s advantages in dominant distribution, brand expertise, flexible business model and retargeting engine.
“By incorporating our ad safety ratings and contextual metrics, AdMedia demonstrates a strong commitment to its clients’ brand safety and campaign effectiveness,” said Bryan St. John, VP, Business Operations and Strategic Partnerships, AdSafe Media. “This partnership aligns with our efforts to use this powerful data to both inform and improve performance. We’re excited to work with the AdMedia team going forward.”
A performance based advertising network, AdMedia has been providing Advertisers and Affiliates with marketing solutions since 2007. AdMedia connects advertisers to consumers across many channels, including industry leading email, domain, social and search networks. More than 60,000 advertisers utilize the AdMedia network to advance their offers. A privately-held company headquartered in Burbank, AdMedia has domestic offices throughout the state of California. Connect with AdMedia on the web at www.admedia.com, on Facebook at facebook.com/AdMediaCommunity and on Twitter at Twitter.com/Ad_Media.
About AdSafe Media
AdSafe Media is the rating standard of online media. AdSafe uses proprietary algorithmic modeling and human verification to rate the brand safety of content on commercially supported web pages via the AdSafe Content Rating System. AdSafe’s BrandSafe Firewall enables brands, agencies and ad networks to prevent advertising from appearing on publisher web pages that do not conform to brand guidelines. AdSafe’s Network Monitor platform enables ad networks and publishers to identify and segment problematic site content, increasing monetization of display inventory. AdSafe is headquartered in New York, NY with operations in California and London, England. For more information visit http://www.AdSafeMedia.com or follow @AdSafe on Twitter.