AdMedia Launches New Cross-Channel Remarketing Platform
Comprehensive Remarketing Package Is Fully Customizable and Targets Customers Across Various Channels and Platforms
BURBANK, CA–August 8, 2012- While it’s known as one of the most effective forms of advertising on the Internet, remarketing typically has been limited to display ads. Until now.
AdMedia, the leading provider of performance-based advertising solutions, today announced the launch of their new cross-channel remarketing package. Designed to provide advertisers the most comprehensive remarketing package available, AdMedia’s new offering ensures advertisers are able to reach customers across various channels and platforms, including email, search, mobile, display, video and more.
“With the ability to increase conversions by up to 125%, remarketing is one of the most effective yet under-utilized advertising methods available today,” said Avi N. Bibi, COO, AdMedia. “Our new cross-channel remarketing platform is guaranteed to provide advertisers an even greater increase in conversions and our extensive remarketing technology is powerful enough to locate 98% of users no matter where they are on the web.”
Remarketing enables advertisers to reach people that have expressed an interest in their products but left the site without completing a purchase. Complying with all privacy standards, AdMedia’s remarketing technology tags the user’s computer and adds an anonymous cookie into their browser. The system then “remarkets” the product or service viewed by displaying ads for the advertiser’s site wherever the user is on the web. Whether they’re checking email, watching a video or reading an article, users will see the ad reminding them to complete their purchase.
With AdMedia’s new cross-channel remarketing platform, advertisers’ remarketing campaigns will no longer be limited to one or two channels, but instead, advertisers will be able to tap into just about every corner of the web to reach their customers. Fully customizable, AdMedia’s cross-channel remarketing package is also able to complement an advertiser’s SEO, social media, email and display efforts to ensure that they’ll be able to effectively get in front of their target customers.
For more information, or to get started with AdMedia’s cross-channel remarketing, visit http://www.remarketing.com.
A performance based advertising network, AdMedia has been providing Advertisers and Affiliates with marketing solutions since 2007. AdMedia connects advertisers to consumers across many channels, including industry leading email, domain, social and search networks. More than 60,000 advertisers utilize the AdMedia network to advance their offers. A privately held company headquartered in Burbank, AdMedia has domestic offices throughout the state of California. Connect with AdMedia on the web at http://www.admedia.com, on Facebook at facebook.com/AdMediaCommunity and on Twitter at Twitter.com/Ad_Media.