With February 14 just around the corner, we thought we’d take the time to put the spotlight on some of the advertising and marketing promotions that brands are implementing this week. If you’re still on the lookout for ideas that you can put into action this Valentine’s Day, below are some things that you can draw inspiration from:
Macy’s – The luxury department store got bitten by the love bug, and it wants everyone to know about it. In a press release published today, Macy’s emphasized that it has something for everyone this Valentine’s Day and shoppers can get the items they need online or from any of its 800 locations nationwide.
Macy’s highlighted some of its jewelry, fashion, gadgets, and home décor items that can serve as a great Valentine’s Day presents. It also used the announcement to plug its By Appointment, Personal Shopping Service for people who may need help selecting the perfect gift for this Friday.
Takeaway: Are you selling any products of services that would serve as great presents this Valentine’s Day? Put them out there by means of a press release. Doing so can help you get more exposure and even some media coverage.
Additionally, you can also leverage your V-day-worthy merchandise in your advertising campaigns. For instance, if you’re running display ads, be sure to include specific gift items in your ad creatives to inspire people to buy. You may also want to run remarketing ads on those items so you can gently remind shoppers to come back to your site and complete their purchase.
TGI Fridays – While Valentine’s Day is largely about dates and romance, it wouldn’t hurt to give some kudos to the wingmen (or wingwomen) who helped you get those dates. Popular restaurant chain TGI Friday obviously recognizes this which is why it launched the #THANKSWINGMAN Sweepstakes where it will be giving away $15 gift cards to 500 users who send a tweet to the chain with the hashtag #thankswingman
Takeaway: Launch a contest this Valentine’s Day! Come up with a great in-store or social media contest that offers prizes to customers who engage with your brand. The more creative, the better.
SNL Parody – On Saturday, SNL released a hilariously truthful spot about where men can shop for last-minute Valentine’s Day presents. Spoiler alert: It’s CVS. Click here to watch the ad, then when you’re done laughing, put the following tip into action:
Takeaway: Have a little fun this Valentine’s Day by posting humorous messages on your social accounts. It’s a great way to give people a laugh and can open up opportunities for shares, conversations, and engagement.