Videos & visual form of communication has become the hero of content marketing. According to a report, in 2020, around 85% of people using the internet in the United States watched a video online on a monthly basis. And surprisingly, 54% of consumers are looking out to see information from brands and businesses in the form of video content. If you have not still begun pondering over it, you’ll just keep running around the bush.
In fact, no one has to convince you about this, your Facebook feed is already teeming with a lot of videos. More of your professional & personal communications have turned around video calling and sharing. You just have seen business websites all flooded with different forms of video content. Today, for every sector, every business — it is imperative to embed video content into its website.
In our previous blog, we have already talked about 7 Reasons Why Video Content is Must During COVID-19. While almost every part of the world is in the state of lockdown and most of us are staying home to stay safe, the only globally popular source of information is the Internet. You may think the internet has much content in the form of text, so how does that relate to video content. To answer this question — let us consider this.
According to a recent report, online content has seen a boom like never before during lockdown. And, more so, online video content — the owners of YouTube recently said that “its data show more than 500 percent increases in views on March 15, compared to the daily average for rest of the year, for personal activity videos with the terms, at home.”
This is a clear indication that even if your business does not connect anyway to any of these activities, you can still tweak your video around these topics to make a connection. This can unprecedentedly enhance traffic and increase your brand awareness. So, if you are wondering if video content is relevant for your industry or not — the answer shall be always YES. Yet, to be a little more precise on this let us catch a glimpse of — for which industries video content makes the most sense — let’s read this post. Jump on the bandwagon only when you have enough supporting data. We have provided herewith enough convincing evidence — don’t worry.
Top 5 Industries where video content is most relevant:
Over the past decade, e-commerce has taken over the concept of bricks and mortar shops. Today when you feel like adding something to your closet, and you turn around to hold your phone in your hand. This is all but the ease of shopping online. People these days prefer placing an order online rather than physically going to a shop. And, a video demonstration of the product strengthens the trust of prospective customers in the product. The practical underpinning for this trust in video demonstration is the three-dimensional view of the product. While the theoretical specifications presented for a product is the entry point, a video demonstration will be the final deciding factor. You don’t buy it, without a video demonstration. For instance, if you are thinking of buying a piece of furniture, pictures & specifications alone cannot convince you enough to hit the button. However, a video demonstration of the product will give you a clear picture of how it is going to look in person from all directions.
- Digital Marketing Industry
The digital marketing industry is booming for over a decade and has become one of the most effective ways of marketing a product or service. More often, digital marketing companies rely on communicating about their service through text content. They never turn around to see how video content could transform the scenario and win clients. The plain blogs can be made rich with high-quality video content to enhance traffic and thus, revenue. And, the exciting thing about video content is that it can be repurposed across multiple platforms — from Instagram to Twitter to Facebook.
- Travel industry
A demonstration is always better than description!! Travel is a fancy thing. While for many, it is breadwinner, for others’, traveling is about rejuvenation, rebuilding & relaxation. If you are financially dependent on traveling — do not think that it’s just paying you money, but it also pays you quality sleep, knowledge, connection, soulfulness & more. And, for a travel-based industry, it is its foremost obligation to help with getting into that connection even before the vacation. If you have incorporated videos to your site demonstrating about exotic locations of a vacation spot, travelers can feel more connected to your product/service and more likely to buy a vacation package from you. A video is worth a lakh pictures. And, most importantly, it’s a no-brainer to be able to design a video to demonstrate a vacation spot or to showcase your business. Be it the Jungle safaris of South Africa, or the cute penguins of Antarctica — nothing can be brought to life just by looking at pictures & texts.
- Education Industry
Education is the most important decision of your life. Education is something around which almost the whole of your life revolves. One single decision taken with respect to your education can tremendously affect your life. The heavy-weighted decision of where to study, what to study, and how far to study will define your personality. While we agree that videos are not only the deciding factor when it comes to the education industry, yet, it can help students and parents dive deeper to understand its curriculum & the education structure that it follows. Various universities and educational institutions are nowadays moving towards incorporating more and more video content into their websites to establish an emotional connect with aspiring students.
- Fashion Industry
Fashion is the most glamorous industry certainly needs a lot of flamboyance and pomp. The showbiz absolutely has to be demonstrated in a lot of videos. Videos can only build that needed bridge between the website-visitors, and the seller. When you put so much text content into a fashion-related website, it does not make sense. For a fashionista or a fashion freak, it is certainly not gravitating to know their favorite celebrity style just by looking at pictures. So, video content should be an important part of any fashion industry website.
There are many other industries apart from the five mentioned above — healthcare, SaaS (software as a service), hospitality, and more. In fact, in today’s digital landscape where we most often want to shrink in the time, and effort invested in learning or knowing about anything — video content should be on top of the list. More so when we are surrounded by negativity, and the coronavirus has messed with our heads, the only amazing thing we are left with is videos that drive optimism. Look for the blessing in disguise — make the perfect use of this time by creating sensible, sensitive & salable video content. Use Videos to Your Advantage by planning out a strategy to reach out to your audience and make them fall in love with your website/products/services.