The digital marketing industry is continually evolving. Strategies, platforms, and tools are always in flux, and Google Ads is no exception. After all, Google Ads used to be called AdWords—and then that changed in the summer of 2018. If you’re still calling it AdWords though, you’re not alone. Old habits die hard.
Of course, the new name isn’t the only big change that you need to know about in the world of paid search. We’ve rounded up 5 big updates from Google Ads that you need to know about.
Biggest Updates From Google Ads
1. AdWords moves toward becoming Google Ads
Okay, we’ve officially secured this refresh—yet here’s the lowdown. In June 2018, Google reported a ton of enormous changes. The move far from “AdWords” was a piece of a bigger Google rebrand. Google AdWords progressed toward becoming Google Ads, DoubleClick and Google Analytics 360 turned into the Google Marketing Platform, and DoubleClick Publishers and Ad Exchange moved toward becoming Google Ad Manager. Google clarified that these updates speak to “the full scope of publicizing abilities” they offer. Nevertheless, despite everything we’re accustomed to stating AdWords.
2. Refreshed UI
For months, Google Ads (once in the past known as AdWords) was trying another UI in beta. In July 2018, they began moving records to the new interface forever. Starting in 2019, all paid inquiry accounts are on the new UI. While it took some becoming accustomed to, the new interface has clear advantages. It’s undeniably more visual than previously and incorporates a clever Overview that makes it simple to gather fast experiences about battle execution. The Overview incorporates data on snaps, changes, cost, CTR, top advertisement gatherings, gadgets, watchwords, and the sky is the limit from there. Additionally, the new UI is quicker and gives better suggestions to watchwords and different approaches to advance your crusades.
3. Responsive Search Ads (RSAs)
In May 2018, Google presented another beta—the responsive search advertisement (RSA). In whatever is left of 2018, RSAs opened up to an ever increasing number of publicists. So what is RSAs? They increment the number of features and portrayals that sponsors can use in their promotions. Google utilizes machine figuring out how to figure out what blends of features and portrayals perform best. RSAs can have up to fifteen features, three of which will show and four depictions, two of which will show. Likewise, the RSA portrayals could have 90-characters, rather than 80. RSAs highlighted all the more promotion content and take up progressively land in the SERP. As far as we can tell, we’ve seen increments in CTR and diminishes in CPC.
4. New Content Character Constraints
After the RSA beta ended up open to everybody, Google refreshed its general promotion character limits for content advertisements. Presently, the new standard for content advertisements is three 30-character features and two 90-character portrayals. This implies you don’t need to fundamentally utilize Google’s machine learning or be keen on testing an assortment of duplicate so as to get the advantage of more characters in pursuit promotions. Obviously, it ought to be noticed that every one of the three features and two portrayals may not appear consistently—yet it’s profoundly prescribed that you do exploit the new land on the web crawlers results page!
5. Google Smart Shopping
Google Smart Shopping efforts bring all the most recent mechanization and machine figuring out how to Shopping. It highlights robotized offering and computerized advertisement positions overall Google Display stages so as to augment your transformation esteem. Shrewd Shopping advertisements can appear on the Google Display Network, YouTube, and Gmail. This new framework made it simpler for sponsors to upgrade offering, promotion structure, and situations. Brilliant Shopping was first presented as “Widespread Shopping,” however then was discharged in late July 2018 as Smart Shopping. In the event that you haven’t attempted Smart Shopping for your online business battles, you should. Remember that you should have something like 20 changes in the course of the most recent 45 days crosswise over existing Shopping efforts to use Smart Shopping.