Whether you’re a small business owner who wants to gain new customers, or a blogger that wishes to make more money through affiliate programs, knowing the ins and outs of online advertising is a must. Having knowledge about how Internet advertising works will not only allow you to create campaigns that are more effective, it will also save you a lot of money in ad costs.
But where exactly do you get all this information? Well, your ad network is a good place to start. Check out the FAQ page of your ad agency’s website or better yet, call them with a list of questions. You can also read blog posts and articles in the industry for how-to information and news.
However, if you really want to go in depth in your online advertising education, you should consider purchasing online courses and e-books. One of the best things about these resources is that once you download them, you’ll be able to access the information whenever you want. No need to call customer service for clarifications, and no need to conduct multiple internet searches when you have questions. With these courses, you always have the information close to your fingertips.
The following courses below are some of our recommendations for those that wish to learn more about online advertising. (For the full list of online courses visit AppSumo.com or Udemy.com)
1. PPC for small business (PRICE: $5 on AppSumo) – Authored by Elizabeth Marsten (Director of Search at Portent), this two-part e-book series focuses on teaching small business owners (i.e. solopreneurs, proprietorships, consultants, freelancers, etc) how to do PPC ads right. Marsten specifically writes for those with small advertising budgets (think less than $1000 per month) and teaches users how they can make the most out of it.
Book 1 will teach you all the basics, from what PPC is and how to determine what people are searching for, to choosing the right keywords and how to starting bidding and buying. Book 2 on the other hand delves into troubleshooting, getting more out of your budget, optimizing conversion, and enhancing CPC.
2. SEO Tips and Tricks with SEOmoz (PRICE: Free on Udemy) – This course will show you the ropes in Search Engine Optimization so that you can effectively improve your website and increase traffic. This course is a great supplement when you’re studying online advertising, as it will give you the lowdown on how the industry works. Combine your online advertising knowledge with a solid SEO background, and you’ll be unstoppable.
3. How to Turn Traffic & Trust into Saless ($67 on AppSumo) – So more people are starting to notice you, and your website is finally on the map (thanks to ads and/or SEO), now it’s time to turn all that traffic and attention into dough. If you intend to earn extra revenue online, then affiliate marketing could be the right solution for you. This 74-page e-book will walk you through everything you need to know about the industry, from identifying profitable niches to setting up advanced tracking for your campaigns. You’ll even learn about how the best bloggers have done it, and you’ll get tons of insights on how to get accepted to even the most selective of affiliate networks.
Image credit: faith goble on Flickr