3 Keyword Research Techniques on Social Media in 2020

Have you ever come across the keyword research techniques on social media? Do you know how your business can take a quantum jump with that idea?

That fine line of difference between the social media & search engine optimization is not that clear to many of the Digital Marketing experts including beginners, mid-level, and even the experienced Digital Marketing experts. 

To learn about keyword Research Techniques on social media, it is first important to understand how social media can help your business and the search Search Engine ranking.

How social media can support your Digital Marketing Strategies?

  • It can help in enhancing the Google ranking.
  • Social media optimization can help with enhancing your chances of converting prospective users into buyers.
  • In certain conditions, your tweets can also show up in SERP.
  • You are noticed more when you are present on social media. 

The good thing about social media presence is that your audience has noticed you while he was already on the platform of his choice. This is completely different from search engines. When a user goes on a browser, he is actively looking for an answer and has come with a purpose. In the case of social media, your business post is visible to the user passively. 

But, unconventionally, today more and more users are using social media platforms to search for trending topics. When they search for a hashtag, this means they are not just interested in information, but they are looking for a thread of conversation. And, this is indeed an opportunity for digital experts to directly know about the audience behavior directly. More so, there is more data to help with keyword research that’s quite helpful in producing key content for the audience. And, there are many other ways to get this data other than joining Facebook, Instagram & LinkedIn. 

Let’s find out what are those useful Keyword Research Techniques on Social Media:

  1. Look for Trending Topics on Twitter

The tool is being active on Twitter. Keeping a check on what your target audience is talking about. 

So, there’s a lot trending Twitter, but you can get to the right keyword by diving a little deeper into what your audience is talking about those topics. You have to find out from the tread of conversation, what they are actually interested in. 

A lot of what’s trending on Twitter is newsworthy content, but it’s in the conversations related to those topics that marketers can really find the details of what matters to their audiences. With this conversation thread, you can find out, which language your audience uses most often. 

But, this is going to happen only when you are continuously following and discovering your audience, 

You can pick the questions coming from the audiences to designing your content targeting that group of the audience. There are plenty of newbies and people who are asking questions. These questions can help to determine the right keyword. 

So, the whole idea is to be active on social media – if you aren’t, you are going to miss on the information that really matters to your organization. Understanding the conversation, your target audience is interested in is an important part of the game. This form of the Keyword Research Techniques on Social Media will help in designing the right kind of a Digital Marketing strategy.

  1. Get Data from Instagram hashtag Search

It would not be an exaggeration to say that Instagram today has become “the hashtag search platform”. 

So, no matter what you are looking for, you can use a hashtag to get the result on Instagram. So if you are looking for a WordPress expert, you can look for #wordpressexpert. This is an opportunity to look into the work that has been done to analyze and get in touch with the experts. 

Another important thing, when you are searching for a hashtag, look for other hashtags appearing. So, check with the posts, keywords – if you are using them in your content or copy. How you must also use that similar keyword to let your content & posts show up. 

Follow the hashtags, look for the posts. Are they using the keywords in their posts? What kind of posts they are writing & designing. So, there is too much information you can extract within a few minutes of going through these posts. 

Here’s a snippet of what all you can check with:

  • The trending hashtags.
  • Co-occurring hashtags that can be targeted as keywords.
  • Instagram caption designing technique & how it must look.
  • Use of certain languages that you must also follow.
  1. Know your Audience with Facebook Ad Targeting Options

So, this can give you a uniquely specific data! Since we put in too much information into Facebook, they have the most targeted data for the right audience. 

In fact, dig deeper into your target audience and its behavior. You can obtain the nuanced information on Geography, gender, connection, relationship, age, interests, languages, education, and more. And, this is going to help you serve your audience better with a way better understanding. 

So, with this information, all you will have is to find more audiences from a similar section. And, you can even develop a better understanding of the existing audience. 


Therefore, with this, you must understand that Keyword Research Techniques on Social Media in 2020 can be a great way of serving the right audience.  And, the right approach to reaching the top position in the race. Other than Facebook, Instagram & Twitter – LinkedIn and Pinterest are two of the other significant platforms which make it easy to reach out to the right audience at the right time. 

So, while you are up to creating a piece of content, targeting a section of the audience, you must first use these Keyword Research Techniques on Social Media in 2020. You must look into the trending posts and peek into how they are designing their captions (it will give you an idea of how you must do with yours). The general keyword research techniques coupled with Keyword Research Techniques on Social Media can create astounding results. 

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