In this data-driven era, social influencers are more valuable than cheesy celebrity endorsements. This is partly because social influencers give the impression of being just like us. Major and lesser known brands are already tapping into the fan bases of online celebrities through paid endorsements interspersed throughout the influencer’s regular content.
The picture is said to be worth a thousand words. So, what if the picture is also worth a thousand dollars? Well, a research confirms that more than 85% of the Facebook’s Ad Performance is the result of a relative Image. People tend to hate seeing the same and same advertisement time and again.
Video advertising has emerged as one of the most popular ways of reaching consumers online. But even as more advertisers flock to video, consumer habits are changing. According to the recent report, it is stated that 90% of consumers skip the pre-roll video, which is far and away the most popular video ad format.
Currently, Ad Buy-in is largely in operation due to the fastest growing online customer acquisition method, Influencer Marketing. But businesses have still set to set their belief on this making them under 65% of those not using the service.
In the present market scenario, influencers have become the force of revenue generation. Brands have a knack for picking influencers campaign to influence their followers about their wide range of products. If still, you haven’t signed up for a pool of influencers to advertise your product, you are almost lagging up.
Contextual advertising is a form of ad targeting for promotional content that appears on digital media, as well as websites and browsers. The ads are chosen and served by automated systems that work to display the most relevant ads based on the identity of the user. This article will reveal some techniques to improve contextual advertising.
Google and Facebook have been the front-runners in the advertising industry for nearly two decades now since their inception. Being relatively easier platforms than print, they tend to bring in the target audience compliance to greater affordable rate as well.