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Guide to LinkedIn Analytics for B2B Marketers for Full Success

LinkedIn has evolved from what it used to be. It has evolved from the services it used to provide for Social Media. It’s status of being just a job site. It has evolved as a big marketplace of Content marketing for B2B marketers.

What Must Brands Do to Improve SEO Without Creating Their Own Content?

Search Engine Optimization (SEO) is one of the most successful ways to quantify the websites and the content there. Not only can it bring the content to the specific users, it can also manipulate the brand value as well.

Can Brands Change Their Fate Using Unpaid Influencer Campaigns?

Brands have often been in dilemma in bringing the influencers on board their marketing strategy. They are susceptible to spend a budget on something, the outcome of which is not in their hand. This decision often lets them to not get into any sort of influencer marketing strategy.

How to Find the Impact of Influencers on Social Media?

In the ever-evolving atmosphere of social media marketing, Influencers have started to play an important role in socializing the markets. They have been at the center of marketing for brands in the present scenarios. Since the inception of influencer marketing, there has always been the chaos of finding the right person for the job and […]

PepsiCo all set to acquire Carbonated Drinks Machine Manufacturer SodaStream

In order to enhance its market reach amidst growing competition and market share by rivals Coca-Cola. To expand its carbonated beverage reach to urban and semi-urban population PepsiCo is all set to acquire SodaStream, a company notification read.

How Should You Build a Customer Intelligence Based Data Plan?

Behind any industry and trade and product, data metrics play an important role. It’s the deal which brings the revenue for the companies and with GDPR in the town, the data plan might need to be revoked. The private data needs protection and in that scenario, the businesses need a proper planning.

How to Use PPC Advertising for Effective Marketing?

According to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up to target a specific audience. Take a look at how to set up new PPC campaigns for good returns. PPC advertising has become one of the most influential online marketing options […]

Google Stores Location Data Even When Denied Permission – Reveals Research

In a research and investigation conducted by Associated Press, Google seems to getting into a tough time ahead given the world mulling over stringent Data Protection laws. The investigation reveals deeper impacts on billions of smart phones all around the globe given the breach of code by Google.

‘Under Armour’s Adrienne Lofton Headed to competitor Nike’, Sources Say

Under Armour, the sports garment and apparel giant recently saw a shuffle in the top management when the news of Adrienne Lofton, the Company’s Marketing Executive walking away broke out. A similar news from that of its competitors, Nike, shedding its two marketing executives was doing the rounds more often.

PBS Documentary Confirms Facebook Revenue Downslide

No year has been so harder than the year 2018 for Facebook. It has been receiving jolts and jolts one after another. As if the Facebook meddling in US election was not enough, Facebook losing 150 billion dollars in just one day even brokered its relations with investors too.

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