Getting customers in the door for that first visit is seemingly the most difficult (and definitely the most expensive) endeavor for marketers. Therefore, it is important to segment consumers by hotel category and evaluate their research patterns to understand what makes them tick and better advise how hotel brands can utilize resources, such as big data, in order to personalize the digital content based on interests and personal preferences.
When designing a website, put yourself in the user’s shoes. What you find ineffective in a website is something users will likely find ineffective themselves. According to the Statistic Brain Research Institute, in 2015, the attention span of humans averaged 8.25 seconds, down from 12 seconds in 2000.
If there’s any content marketing prodigy that you should pay particular attention to, it’s Netflix. Very few companies have led the spawn of an entire industry, and still managed to stay ahead of the curve. The streaming video service closed 2016 with 93.8 million subscribers, up nearly 20 million from the year prior.
Brands are investing more of their time and money into influencers. According to a research conducted by Bloglovin, it is seen that 63 percent of marketers have increased their budgets for influencer marketing in 2017. This increase in budgets suggests that brands understand the value of influencer marketing and how they can leverage it to boost their performance.
Digital transformation, while two steps forward for marketing and mankind, has been arguably a giant step back for brands. The seismic cultural shift initiated by digital media and personal devices opened the door for an explosion of new entertainment channels, technologies and consumption behaviors.
Understanding your customer better isn’t as complex as you might think, but it does require a thoughtful analysis of where and how you can collect meaningful data. By better defining which aspects of their behavior or profiles are most significant to your business, you can start to measure and analyze better ways to engage them and ultimately sell more.
Today’s global CMOs, regardless of sector, are facing the same challenge: digital transformation. New technologies are entering the market at lightning speed, and disruptors are springing up and challenging entire categories. As a result, traditional marketing organizations need to always be thinking two steps ahead, which can be difficult to do while trying to run a global marketing team and keep up with the evolving ecosystem.
Digital transformation is forcing the hand of businesses everywhere. Adapt or die seems to be most modern companies’ mantra in today’s cutthroat world. If they aren’t proactive at responding to changing technologies, social behaviors and the ingenious marketing campaigns of the competition, they’ll end up in the recycling bin.
For years, athletic products for women were simply designs for men in smaller sizes and more feminine colors. For many companies, women haven’t been the main focus — or even taken into account at all — when products, retail experience, and marketing messages were being created.
The written word always has its place in content marketing. However, adding audio and visual content can elevate your ad to even better heights. Nowadays, live video marketing is one of the forerunners in the content marketing scene while audio content is being increasingly consumed across demographics in new and innovative ways.