As internet video continues to grow, television advertising is losing its popularity. With the popularity of YouTube, Netflix etc., youth is no longer interested in watching TV which is influencing advertisers to transfer their budget from TV to digital channels.
Customer loyalty is one of the most valuable things a business can achieve, yet it’s often the hardest thing to earn. Gaining loyalty and creating a connection with your customers is a process that takes time. One way to get ahead of the curve is to provide exactly what your customers desire the most.
Thanks to the internet, the e-commerce sector is expanding in India. In the fast-paced technology-driven world, the e-commerce companies are changing the shopping experience. Brands are adding unique features on their website that can turn visitors into customers.
2017 has been a tremendous year for business to actually get on the digital marketing bandwagon. With the multiple emerging technologies and platforms like machine learning and chatbots, many online brands got the opportunity to connect with their targeted audiences and future customers.
While designing ads, a marketer should always make sure that the ads will catch eyes of their targeted audiences. As we all know that social media plays a vital role in catching eyeballs and ever since Instagram launched Stories in 2016, the feature spread like wildfire.
In this digital and competitive-age we live in, it is quintessentially important to have an online brand presence which would be recognizable, and authentic to set it apart from the competition. It is a fact that high visibility of your brand increases credibility and it forces customers to retain your products/services.
Without having to pay for Google or Facebook Ads, if you can drive more traffic to your website it would enhance your business. These days, social media is one of the best ways to drive more traffic to your website without paying high and is a great influencer to influence users with its popularity.
Most of the leading B2B companies pay attention to the latest trends and include them to improve their business. In this article, you will get to explore the B2B eCommerce trends that are working for B2B companies but are still beneath the radar and unlikely to go mainstream until 2018.
As the world is turning into a digital, so is the digital advertising market is growing rapidly. In 2017, the surprising rise of the cryptocurrencies like Bitcoin was in the trend which keeps coming in the first week of this year.
Facebook is quite in the news these days as the Facebook executives defended the recent controversial changes to the types of stories that appear in users’ feeds, acknowledging that the company is staking out a “very clear point of view” on some things but not all the questions that are taking rounds these days.