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ESPN and BuzzFeed to lay off talents amid ‘Changing Consumption habits’

ESPN has decided to let go almost 150 of their employees following a round of job cuts earlier in the year which had cost more than 100 jobs. This comes in the continuation of lay off by media firm Buzzfeed which decided to let more than 100 of its talents in a series of job […]

Maserati names Accenture as its Global Experience Partner

Customer relations play as the most important platform on which the brand’s name is made. It works as an adhesive to keep the brand and its affiliate marketing strategy in place. Maserati, the luxury car maker from Italy has partnered with Technical giant Accenture for recording Global experience in its products.

Roku shares climb by 13% after its comparison with Netflix

Roku, a video streaming platform which went online just two months received an unprecedented hike on its shares when it was compared with the giant of the category, Netflix. Since September, its stocks have grown up to 89% as it went all-time high on Monday when Needham Analyst Laura Martin almost doubled her price target […]

Microsoft and Moleskine to develop auto sync of Smart notebooks to Windows

Ever wondered about handwritten notes might get synchronized with the Windows? Well, this does seem a distant possibility as Microsoft and Moleskine team to develop an algorithm which helps the synchronization of paper notebooks with windows.

How to make your brands valuable in these times?

The current scenario of the market is very flexible given the non-existence of turmoil these days. It is important for brands to clear their ambitions to escalate growth in the coming quarter. For that to happen, the paths to achieve the standard must be set in accordance with the market principles.

WPP publishes 2017 BrandZ Top 100 Global Brands

The BrandZ top 100 Global Brands report for the year 2017 was recently published by WPP and Kantar Millward Brown. it did not show much of a difference in comparison to its report in 2016 as the Fearsome five tech giants comprising of Google, Facebook, Microsoft, Amazon, and Apple continue to rule the top positions […]

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