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On the U.K’s Channel 4, Normal Ads Suddenly Appear Blurred

Channel 4 is a British public-service television broadcaster which partnered with the Royal National Institute of Blind People to run a series of unusual ad breaks to spread the awareness, among people to raise awareness of eye health and the importance of regular tests.

Facebook’s New Move Has Brand Safety Tools for Advertisers and Publishers

For over a year now, Facebook has been affected by controversy regarding brand safety of its advertisers whose ads ended up in pages with inappropriate or objectionable content. For brands that spend heavenly amounts in advertising on social sites like Facebook this is nothing but an outrageous instant of being let down by a platform […]

Whirlpool “care count” Program helps Boost Self-Esteem and Increases Student Attendance in a School

Every day in the US, more than 4,000 students drop out of school because of the lack of clean clothes. They don’t have enough confidence to connect with their peers and teachers in class and are afraid of being taunted by their classmates. Hence, rather than feel uncomfortable in school, these students without clean clothes […]

The Gloves are off – P&G Chief Brand Officer Pritchard Sets Terms

For a company with a marketing budget of $ 2.4 billion, it’s not very difficult to make even the most intransigent segments of its supply chain to stand up and listen when it makes a point. Recently when the chief brand officer of P&G, Marc Pritchard said he has had enough of the lackadaisical approach […]

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