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Digital

Twitter Users can Now Livestream Videos Without Downloading Any App or Creating an Account

Twitter users can now broadcast live video from within the social site’s app for both iOS and Android, according to an update from the company. It no longer matters whether you have installed Twitter’s live video app, Periscope, and neither does it matter whether you have created an account on the site. However, the video feature is still driven by Periscope, which has been upgraded to offer such seamless user experience.

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Brand Marketing

In the Era of Fake News One Great Option for Brands is to go for Trust Marketing

With fake news appearing in the media on a daily basis, it won’t be an exaggeration to say that this is the age of distrust. Social media is where this monster breeds; inundating scores of social sites with feeds and tempting readers with the irresistible click bait headlines. Initially it turned out to be a gold mine for marketers but it is now increasingly becoming clear that there’s a heavy price to pay for such crimes – the cost of trust and consumer confidence.

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Agencies

Coca-Cola’s Detachable Bottle Labels as Wristbands for Music Festivals

One special feature of Coca-Cola has been the kind of packaging stunts that it comes up with all across the world. This time an interesting innovation by Coca Cola’s Romanian division looks good enough to become a worldwide hit – it’s another smart idea from the soda giant which allows a customer to detach a part of the label from every bottle and use it as a wristband that will allow him to access music festivals.

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Digital

Amazon Goes Back into the Future by Experimenting with Physical Bookstores

After disrupting the traditional book market with its online bookstore and Kindle, Amazon is now going back into the future by opening a chain of bookstores across the country in what is seen as a move that probably indicates its intentions for other types of stores. At first glance a customer might not realize what an Amazon bookstore is all about, other than the display of books on shelves.

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Digital

Why Artificial Intelligence Products Have Human Names

It’s true that Artificial Intelligence(AI) can do a lot of difficult things that extremely talented humans do but there’s another interesting thing about AI products – most if not all have human names, which has now become a trend. Today, AI is used to create marketing and corporate communication copy and manage purchase of planned media space at unbelievable speed.

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Digital

Advertisers on Twitter Now Have More Tools to Engage Customers with Direct Messages

Twitter recently released an advanced direct messages guide, which gives advertisers more effective ideas and examples. Sending a large number of direct messages with multimedia content is possible now. Advertisers who haven’t tried directing message campaigns on Twitter or thinking a campaign could have been more effective; can now access case studies of how brands were able to use them more effectively.

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Brand Marketing

Mike’s Hard Lemonade Targets Millennial Men with a Cool New Campaign

It’s a real challenge for Mike’s Hard Lemonade to reach out to millennial male customers and the main reason is that, most millennial men don’t know about this beverage. The brand therefore, decided to team up with The Annex, the millennial division of Chicago-based ad agency, Havas, to create a happy and bright new campaign titled, “Drink on the Bright Side.” This is Mike’s effort to capture the attention of millennial men between the ages of 25 and 29, in a campaign that includes a combination of social, digital, TV and print as well as out-of-home advertising.

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Digital

Instagram’s Easier UX Produces Better Engagement for Business Users Compared to Facebook

Instagram is now increasingly being favored by many marketers despite the fact that Facebook has around twice as many users and it’s easy to see why – Instagram provides much better engagement metrics for advertisers than Facebook today. According expert on Instagram, Sue Zimmerman, 48% of brands already advertise on Instagram and that number is expected to go up to 70% or more by the end of this calendar.

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Digital

Biz Stone, the Co-Founder of Twitter, Returns After a 6-year Sojourn

Biz Stone, one of the co-founders of Twitter, recently announced that he’s back in the company he once helped start. About 6 years ago in 2011, Stone quit Twitter in search of greener pastures, not so much for the money as much as it was to pursue new projects. He had joined Obvious Corporation, where one of the team members was fellow Twitter co-founder Ev Williams.

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Brand Marketing

Delta Airlines Will Thank all its 80,000 employees by Name in Unique Facebook Live Event

Delta Airlines is running one of the longest live events on Facebook – a 50-plus hour event on the platform that started at 9:00 a.m. ET, yesterday. Moxie, the Publicis Media agency, is handling the event together with Delta. During the course of the marathon digital event Delta will identify each of its 80,000-plus employees by name and thank them for their efforts.