The question then arises right at the outset – why would anybody pull off a stunt…
March 2017
Shoppers on Instagram Can Now Shop on a Browser Window Without Interrupting Other Activities
Instagram recently announced that it is in the process of testing a new shopping application on…
Bolt from the Blue – Established Brands Facing Disruption by Startups
Old style brand wars were almost like ancient gladiators going at each other head on. While…
Google Needs to do Something about Offensive Content say Advertisers
No advertiser spending hard earned money to advertise on Google would like his ad to run…
Adobe is Embodying Brands and Agencies to Plan and Optimize their Global Advertising under one Umbrella
Cloud based services are now in demand as these are independent, transparent and pay-per-use services; so…
It’s Now Possible to Stream Live Videos on Twitter and Interact with Viewers in Real Time
The microblogging site, Twitter is betting big on video – it will offer an API or…
A Wellness Conscious America Forces Beverage Companies to Spend More on Bottled Water
Major beverage brands like Pepsi, Coca Cola, Nestle and many others are adjusting their marketing efforts…
Burger King Wins Yet Another Cannes Lion – 2017 Marketer of the Year
The Cannes Lions International Festival of Creativity has announced its choice of the Creative Marketer of…
LG’s exciting Campaign for its New Refrigerator and Pedestal Washer with NCAA Mascots
LG is showcasing its newest home appliances, and how they fit into your busy life, in…
Creativity is the Art and Science of Achieving Objectives Effectively and in an Interesting Manner
A direct marketing company had a poster at its front office which showed an illustration of…
The Shoppers Would Like to Purchase Directly From Brands
On Thanksgiving weekend during the peak holiday shopping season in 2016, 108.5 million Americans shopped online…
Marketing Heads Now Invest a Lot More on Programmatic Advertising
Programmatic advertising uses algorithms to allow buying and selling of advertising space in real time So…