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Converting Window Shoppers: A Quick Guide to Remarketing

According to the Nielsen Norman Group, bounce rates are linked directly to the way that a user found your site: low value referrals (e.g., links from Digg), direct links from other sites, search engine traffic, and loyal users. The first 10 to 30 seconds are the most critical; the vast majority of users will leave around the 10-second mark, but if you can keep them engaged for 30 seconds, the probability they will hang out for at least 2 minutes skyrockets.