Display Advertising: 3 Highly Effective (Yet Often Overlooked) Places to Show Ads

You know how people say that timing is everything? Well in display ads, positioning can be everything as well. People have become so accustomed to seeing ads at the usual places (i.e. sidebars, top of the page, etc.) that they hardly even notice them anymore. Whether you’re an advertiser frustrated with people simply glazing overContinue reading “Display Advertising: 3 Highly Effective (Yet Often Overlooked) Places to Show Ads”

3 Reasons Why People Aren’t Clicking Your Ads

So you’ve designed the perfect ads for your awesome product and you can’t wait for people to start noticing them. You set up your online advertising campaign, launch it, then…. crickets. Your ads are live, but for some reason people just aren’t clicking them. Sound familiar? If your ads aren’t performing and you’re stuck wondering what’sContinue reading “3 Reasons Why People Aren’t Clicking Your Ads”

Another Point to Internet Adverting: Research Shows that Online Video Has Higher Impact Compared to TV

An infographic released by Adweek earlier this week showed that online video ads are stronger than ever. The number of people in the US watching videos online has grown to 58% this year, compared to just 38% in 2008. The number of Internet users watching digital video is following the same trend, and has goneContinue reading “Another Point to Internet Adverting: Research Shows that Online Video Has Higher Impact Compared to TV”