Super Bowl Sunday is just around the corner, so the sports industry is undoubtedly abuzz. However, it’s important to note that sports fans aren’t the only ones who will be at the edge of their seats this Sunday. The Super Bowl has always been a huge deal in the advertising industry, as it’s one of […]
When it comes to online advertising, companies need to strike a balance between being seen and being annoying. If you’re too subtle with your advertising, or if you’re not advertising enough, you risk being overlooked or being invisible to your customers. However, if you’re too brazen with your ads or if you use the power […]
Here’s an interesting use of billboard ads. Unemployed grad, Adam Pacitti buys a billboard ad where he claims that he spent his last £500 (on the said billboard) in an attempt to get people to hire him. The billboard displays a URL to his website, EmployAdam.com which hosts his Video CV detailing his experience and […]
Thanks to the wide reach of the web and technology, brands don’t just have more choices in terms of the number of channels to advertise on, they also have more targeting options that allow them to zero in on relevant customers no matter where they are or what they’re interested in. This is extremely good […]
Adweek published a pretty interesting blog post today about how New Year’s resolutions can bring about new business for companies. It cited SocialVibe and mentioned that “Resolution-related spending is expected to reach $5.6 billion in 2013—this, despite the fact that only 28 percent of us actually accomplish our resolutions while 46 percent of us never […]
It shouldn’t be any question that video will be among the dominating channels in the online advertising realm. In fact, according to eMarketer, “US online video ad spending will nearly triple in the next 4 years.” So while video is a big deal right now, it looks like it’s going to get even bigger in […]
A stream of fresh and engaging content is important both in getting traffic and building a brand, so never skimp on the quality and quantity of your posts. Every good publisher knows this and is aware that content is the lifeblood of a site and is crucial to getting revenue from pay per click ads. […]
In online advertising, no one can fully guarantee that your ad campaign will be a hit. Yes, you can (and should) run tests have creative brainstorming sessions to tweak and develop the ad campaign much as you want, but the fact is, you won’t really know if it’s a hit or miss until it is […]
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