November 24 wasn’t a typical Wednesday at the AdMedia HQ. Since it was the day before Thanksgiving, we decided to celebrate by having a potluck! Everyone in the office each brought something to share with the rest of the team. Some brought delicious entrees, while others took the responsibility of bringing drinks and utensils.
Racking your brain for your next ad campaign gimmick? Here’s an idea: be cute. No, seriously. Try to come up with something thing that’s cute and inject it into your online advertising strategy. Contrary to what some grown-ups may think, cuteness isn’t just for kids and teenyboppers. Being adorable has such a broad appeal that can reach almost everyone, kids and adults alike.
Publishers hungry for clicks are sometimes inclined to place their ads in the most prominent locations on their website. Some may even be tempted to force users into clicking ads by using big, “in your face” banners or dishonest tactics. However, while such things can probably earn you a few bucks here and there, in the long run, they can actually do more harm than good.
Say what you want about viral videos like Call Me Maybe but the fact is, these things are cash cows. And no, we’re not just talking about the publishers who rack in a lot of pay per click dollars for their views. Businesses or brands that take advantage of the popularity of these videos also stand to generate tons of buzz, exposure, and yes, revenue.
Despite the not-so-ideal weather last week, AdMedia, together with thousands of other digital marketers and technophiles still had a blast at ad:tech NY!
Cross Channel Advertising: Industry Approved!
Being one of the most anticipated events in the industry, ad:tech New York was packed with individuals eager to network and connect. We met with numerous advertisers, publishers, and media buyers and got a chance to demonstrate how Cross Channel Advertising can help businesses and individuals gain more customers.
Whether through the use of ad networks or directly through their own parties, the candidates in the Presidential race put out advertisements all the time giving themselves a positive outlook while discussing the negatives of their opponents. In the race between President Barack Obama and Mitt Romney, it appears that Obama has dominated the advertising world. However, Romney is making a push as we are now at Election Day 2012.
Hopefully you all had as fun a Halloween as we at AdMedia did. The holiday brought out many of the creative minds in our office as they displayed costumes of all different kinds. No matter where you went in the office, there was someone in some costume as they all attempted to win the AdMedia Halloween Costume Contest.