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Impress with a Great Website

As hard as it is to get customers and viewers to your website, it is easy to let them get away when you don’t have a proper page to keep them there.

Sure, you may have a stellar remarketing campaign and your social media following is through the roof, but what if when a customer or guest makes it to your website and they can’t even navigate it? Is it cluttered with too much information or products from the start page? These are the issues that you have to worry about when you’re beginning your campaigns in attempt to increase your conversion rates.

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Need Inspiration for your ads? These 5 sites should do the trick.

Ideas can either make or break your ad campaigns. Even if you’ve found the perfect online ad network that offers fast and easy services with ad formats that are great for your products or services, your campaign won’t take off if it isn’t backed by interesting ideas and solid strategies. That’s why continuously coming up with unique concepts is key to having long lasting success in advertising. You always have to strive to keep those good ideas coming in order to stay ahead of the competition and gain more customers.

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Sales vs. Brand Awareness: Which One Is It?

With the many forms of online advertising, the decision of which ad model is “the one” can be overwhelming, especially if you have a tight ad budget. Are video, mobile, and social ads effective or should you reach users through pay per click advertising or remarketing instead?

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How to Create Landing Pages that Seal the Deal

Landing pages are extremely important especially if you’re running a pay per click ad campaign. After all, getting users to click on your ad is one thing, but getting them to actually take action after that is a whole different story. Whether your landing page is a product specific page, a contact form, or your homepage, always test and optimize it to ensure that you’re getting the highest conversion rates possible.