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AdMedia Expands Intel for Advertisers With New Business Listings Identity Management Database Agreement

Relationship With Localeze to Enhance Online Local Search Business Listings

BURBANK, CA Jun 28, 2012 – AdMedia, the leading provider of performance-based advertising solutions, today announced an agreement with Localeze, a service of Neustar and the industry leader for business listings identity management, to provide better search results for their Internet yellow page (IYP) offerings. Localeze will provide name, address and phone number details for businesses across the U.S. for use on AdMedia’s owned and operated sites, including localpages.com and yellowpagesonline.com.

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The Ins and Outs of Behavioral Targeting

While behavioral targeting isn’t new (websites have been dropping cookies into our computers since the 90s), a lot of Internet users still either misunderstand the technology or are completely unaware of what behavioral targeting is.

For the uninitiated, behavioral targeting, as our trusty Wiki friends put it, “refers to a range of technologies and techniques used by online website publishers and advertisers which allows them to increase the effectiveness of their campaigns by capturing data generated by website and landing page visitors.”

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7 Tips to Help You Retarget Ads Like a Rock Star

Remarketing advertising boasts of high CTRs mainly because it puts ads in front of an already engaged audience. Compared to other forms of online advertising, Remarketing targets users that have previously visited a website. This means that the people seeing the ad are already interested in the product or service being advertised, and all you need to do is reel them back in.

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AdMedia Partners With AdSafe Media for Brand Safety Assurance

Partnership Adds Additional Layer of Real Time Brand Safety and Contextual Data to AdMedia’s Inventory

BURBANK, CA June 18, 2012 –  AdMedia, the leading provider of performance-based digital advertising solutions, today announced a new partnership with AdSafe Media, the leading provider of preventative brand protection and campaign performance data for digital advertising. The partnership will ensure the quality and brand safety of AdMedia’s networks for their users and advertisers.

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3 Great Resources that Help Boost the Quality of Your Content

Publishers that get tons of visitors and garner a lot of ad clicks usually have one thing in common: Great content. If you have a website and you’re wondering why you’re not getting a lot of views or that you’re not making enough money of out your ads, then chances are it has something to do with your content. Online advertising goes beyond simply putting ads on a page; you also need to work on drawing people in and actually driving traffic to your website.

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AdMedia Takes Extra Precautions to Prevent Consumers, Brands and Publishers From Malvertisements

Partnership With RiskIQ Adds Additional Layer of Fraud and Malware Traffic Auditing; Increases Network Quality and Safety

BURBANK, CA  Jun 7, 2012 – AdMedia, the leading provider of performance-based advertising solutions, today announced a new partnership with RiskIQ, the foremost provider of cloud-based risk management solutions, to provide fraud and malware traffic auditing to their product offerings. This new partnership and implementation of supplementary security will help to increase AdMedia’s network quality and safety for their users and advertisers.

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Online News Room

Five Must-Have Pinterest Tools for Content Marketers

Pinterest isn’t just for artists, photograhers, and retailers, you know. It’s also a great site for wordsmiths and content marketers! This MarketingProfs article lists the top 5 best Pinterest tools for content marketers. Check it out, and start promoting your content in no time.

Read the full story here.

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Online News Room

Facebook Users Aren’t There to Shop Around

Have you ever tried advertising on Facebook but didn’t get good results? You are not alone. A recent study has found that a 4 out of 5 Facebook users have never been influence by ads on the social network. This article on E-Commerce Times entitled, “Facebook Users Aren’t There to Shop Around” looks into the issue and explains why Facebook Ads just aren’t effective, despite the social network’s wide user base.

Read more here.

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Top 5 Twitter Accounts in Online Advertising

Whether you’re an advertiser with products to sell, or a publisher with messages and articles to write, keeping up with the latest developments in online advertising is important if you want to continuously generate leads and make money online. New developments, tools, and products are always coming out and it pays to know about these things and see what you can apply in your business. Additionally, you should keep yourself abreast with the latest advertising campaigns to generate ideas and inspiration for your own ad campaigns.