Despite its proven success, some advertisers still hesitate to implement remarketing campaigns, due to common myths and misconceptions. Some people have the perception that remarketing invades privacy, has a low ROI, and is a waste of money. However, most of these myths are simply opinions perpetuated by people who have either never tried it, or have misused the technology.
We’ve said it before, but it’s worth saying again: videos can effectively boost engagement and sales. Ads that appear on videos are proven to gain more attention and clicks, giving businesses better chances of putting their products out there, while allowing publishers to earn more revenue at the same time.
Whether you’re a business owner who wants to reel in more customers, or a publisher who wants to garner more page views and clicks, producing a video is almost a sure-fire way to get more eyeballs.
What do you get when you combine social media with the British Heart Foundation (TheBHF) with, Vinnie Joes and the Bee Gees? A whole lot of YouTube views, that’s what.
Considered as the UK’s most well-known heart charity, TheBHF has been spreading the word and helping those with “broken” hearts for over 50 years. The foundation has made significant contributions when it comes to research, patient care, and education, and as previously mentioned, they’ve been doing this for half a century.
Think that online ads are on the rise? You could be right. Results from a recent study by Nielsen indicate that consumer trust in online media continue to increase, while the opposite is happening to traditional advertising.
According to their Global Trust in Advertising report, Nielsen surveyed over 28,000 Internet respondents in 53 countries. Results show that the most trusted forms of advertising (92% according to the survey) are the ones that come from recommendations from family and friends. Meanwhile, 70% of respondents said that they also trust online customer reviews such as the ones found on Yelp.
The claim that “video can do wonders for your business” isn’t just an empty marketing shtick from video companies. Studies have shown that videos are two times more likely to appear on the first page of Google compared to plain text pages. Additionally, it’s a known fact that most people are drawn to images more so than words, and that often, moving images can communicate things faster and easier than sentences and paragraphs.