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The 3 Most Common Myths About Remarketing

Despite its proven success, some advertisers still hesitate to implement remarketing campaigns, due to common myths and misconceptions. Some people have the perception that remarketing invades privacy, has a low ROI, and is a waste of money. However, most of these myths are simply opinions perpetuated by people who have either never tried it, or […]

3 Tools That Can Turn You into an Instant Video Professional

We’ve said it before, but it’s worth saying again: videos can effectively boost engagement and sales. Ads that appear on videos are proven to gain more attention and clicks, giving businesses better chances of putting their products out there, while allowing publishers to earn more revenue at the same time. Whether you’re a business owner […]

How The British Heart Foundation Generated Buzz with the Hard and Fast Ad Campaign

What do you get when you combine social media with the British Heart Foundation (TheBHF) with, Vinnie Joes and the Bee Gees? A whole lot of YouTube views, that’s what. Considered as the UK’s most well-known heart charity, TheBHF has been spreading the word and helping those with “broken” hearts for over 50 years. The […]

Consumer Trust in Online Ads Rises as Trust in Traditional Ads Fall

Think that online ads are on the rise? You could be right. Results from a recent study by Nielsen indicate that consumer trust in online media continue to increase, while the opposite is happening to traditional advertising. According to their Global Trust in Advertising report, Nielsen surveyed over 28,000 Internet respondents in 53 countries. Results […]

Boost Sales and Engagement Using Videos

The claim that “video can do wonders for your business” isn’t just an empty marketing shtick from video companies. Studies have shown that videos are two times more likely to appear on the first page of Google compared to plain text pages. Additionally, it’s a known fact that most people are drawn to images more […]

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