If you’re an advertiser and you love Twitter now, get ready to fall in love with it even more. The microblogging site recently announced that they are rolling out new ads for their official mobile apps (iPhone and Android). This is a very wise move, considering that 55 percent of Twitter’s active users access the site using mobile devices.
Common sense tells us that when a person sees something numerous times, he or she is more likely to remember it. This same premise applies to ad retargeting (AKA remarketing). Known as one of the most innovative types of ads on the web, remarketing enables advertisers to reach users that visited their site in the past.