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In Skin Ads

Most marketers are familiar with the phrase “in-text advertising,” though the concept of in skin probably doesn’t ring a bell. New Zeland hipster mecca Superette teamed up with regional advertising giant DDB Group in order to generate a provocative promotional campaign. Superette’s pushing short shorts for both men and women, so they decided to make […]

Is Advertising a Substitute for Originality?

Marketing experts G. Michael Maddox and Raphael Louis Viton pose a radical theory in a recent Bloomberg Businessweek article. They contend that advertising budgets are nothing more than symbolic taxes that companies must pay to compensate for a lack of creativity. This scathing analysis reaches a hyperbolic conclusion, yet their rationale deserves further exploration.

Analyzing Video Ads

Video ads are almost as common as banners these days. Almost all of the professional videos on Youtube.com start off with an advertisement, though the promotions are rarely related to the content provided. This reflects the challenge of targeting within music that may appeal to a diverse consumer base. Nevertheless, video marketing is quickly turning […]

JC Penney’s Advertising Scam

Nearly every company navigates the complex world of search engine marketing, some more successfully than others. Hard fought keyword battles wage by the minute, and have the potential to make or break a business. Even the largest retail chains must contend with thousands of other companies to dominate organic search listings. SEO specialists for hire […]

Social Media Marketing: Are You Doing it Wrong?

Almost every company has a Facebook page, along with a Twitter account, and both are utilized primarily for advertising purposes. In fact, many are directing customers to their Facebook pages instead of their websites. The logic behind that is fairly clear. While web traffic is useful, it’s not going to do much in terms of […]

Branded

Almost everyone is aware of the fact that Arianna Huffington sold her online newspaper to corporate giant AOL for a substantial sum (somewhere around $315 million). She’ll be taking over as AOL’s chief editor, and no one’s quite certain as to what will happen to the aggregate news site. The Huffington Post started in 2004 […]

The FireFox Solution to the Do-Not-Track Dilemma

Mozilla FireFox is known for being a step ahead of its competition in the seemingly endless browser wars. They’ve been the dominant browser since 2009 when they finally beat out the default choice, Microsoft Internet Explorer. FireFox made huge gains with consumers because it focused on safety and security without compromising speed.

Judicial Candidates Advertising on Facebook

Basically every state in the union has different rules when it comes to state elections. Things get even more complicated when municipal contests are thrown into the mix. In the battle for public office, perhaps no group of candidates are faced with as many hurdles as those in the judicial realm. Some states don’t have […]

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