Celebrity Endorsements Don’t Pay Off in 21st Century Advertising

Including a celebrity in an advertising campaign used to be considered a tried and true recipe for success. History is rife with memorable print ads and television commercials featuring prominent public figures. But the perception that entertainers automatically increase sales has always been controversial to say the least. Getting an actor or musician to deliver […]

Three Cheers For Mobile In-Game Marketing!

Mobile marketing is quickly becoming one of the most popular arenas in the online advertising industry. As the number of Smartphone users rises on a daily basis, marketers search for creative ways to engage this tech savvy crowd. Mobile gaming application platforms present such an opportunity. Games are dominating mobile app purchases; it seems as […]

The Key to Twitter Marketing: Sponsored Tweets?

Marketers fully embraced Twitter some time last year, but the platform’s utility is continuously evolving. Twitter allows advertisers to interact with consumers without any of the barriers associated with Facebook, so it’s no surprise that social media experts are concentrating on the former at the expense of the later. Small business owners find Twitter simplifies […]

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