Celebrity Endorsements Don’t Pay Off in 21st Century Advertising

Including a celebrity in an advertising campaign used to be considered a tried and true recipe…

Three Cheers For Mobile In-Game Marketing!

Mobile marketing is quickly becoming one of the most popular arenas in the online advertising industry.…

The Key to Twitter Marketing: Sponsored Tweets?

Marketers fully embraced Twitter some time last year, but the platform’s utility is continuously evolving. Twitter…