Once upon a time, advertisements graced the last pages of popular novels. The static print media format made it nearly impossible for the creatives to remain relevant, and some authors objected to a perceived commercialization of their art. Consequently, publishers stopped incorporating ads into books during the 1960s.
Every profession benefits from marketing, but some career-oriented organizations frown on the practice for various reasons. Doctors and lawyers in particular are subject to this ridiculous stigma that conducting advertising campaigns is somehow unethical or amateurish. The state of New York went so far as to craft special regulations aimed at television ads for legal […]
Privacy advocates are making considerable headway when it comes to behavioral targeting online. The Wall Street Journal’s famous expose on the subject of tracking cookies kick started a national debate over the scope of internet advertising. This prompted a Federal Trade Commission report that delved into the perceived problem in order to identify potential solutions.
Consumers and companies alike find themselves focusing on the environmental impact of their daily activities. Going green has become more than a mere trend; eco-conscious alternatives to traditional business models typically save money and provide excellent PR opportunities. Most of these efforts revolve around sustainable energy solutions at the expense of less obvious issues.
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