QR Advertising & Mobile Marketing

Those outside of major U.S. cities and Japan might not be familiar with the concept of…

The Psychology of “Sharing”

Every online advertiser is familiar with a usual metrics, such as click through rates. These industry…

FDA’s Tobacco Regulations Spark Controversy

Last year Congress enacted a law granting the Food and Drug Administration unprecedented authority to regulate…

Going Green No Longer Gold

Lately it seems as though everyone’s hoping on the green movement bandwagon or making a considerable…

Facebook Eyes Local Advertising Goldmine

A recent Pew Study found that a mere 4% of internet users utilize location based services,…

San Francisco Bans Happy Meal Toys

Marketing anything directly towards children is a controversial, yet effective business practice. Kids don’t have their…

Sponsored Tweet Targeting

Social networking site Twitter has been running promoted tweets for a while now. These are very…